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  1. News Article News Article Research & Resources

    E-cigarettes are creating a new source of environmental pollution

    As youth vaping continues at epidemic levels, many young e-cigarette users report throwing away, improperly recycling, or littering the devices, according to

  2. News Article News Article Research & Resources

    Young activists gather virtually for Moment of Truth

    Young activists from across the country came together for a virtual gathering called Moment of Truth to speak out against the destructive effects tobacco and

  3. Health and Parent Groups Urge Trump Administration to Stand Strong and Implement Plan to Clear the Market of All Flavored E-Cigarettes – Kids’ Health Must Not Be Compromised

    We reiterate our strong and united support for the Administration’s plan, announced in September, to clear the market of all flavored e-cigarettes including

  4. JUUL Settles North Carolina Lawsuit For Role In Igniting National Youth E-Cigarette Epidemic

    Today’s settlement with the state of North Carolina against JUUL is an important step forward in holding the e-cigarette company accountable for igniting the

  5. Research Article Research Article Research & Resources

    Disposable e-cigarette’s vague new flavor names attempt to evade regulation

    Makers of a popular disposable e-cigarette unveiled nearly a dozen new flavor names as direct translations from its previous flavors, a move researchers say

  6. Truth Initiative and Kaiser Permanente, in Collaboration with the American Heart Association and Everfi, Named 2021 Halo Award Winners

    Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association and EVERFI, have been named the winners of a 2021 Silver Halo Aw

  7. Report Report Research & Resources

    Colliding Crises: Youth Mental Health and Nicotine Use

    Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

  8. Nearly one-third of all American high school students used e-cigarettes in 2019, new CDC data show

    New data from the Centers for Disease Control and Prevention underscore the severity of the youth vaping epidemic.

  9. New Truth Initiative report shows troubling use of tobacco imagery in tv shows, movies and music videos most popular among youth as e-cigarette epidemic persists

    While You Were Streaming: Nicotine on Demand is the fourth annual report from Truth Initiative that monitors tobacco imagery across the most popular streamin

  10. News Article News Article Research & Resources

    A new national youth anti-vaping curriculum gives young people the facts about e-cigarettes and equips them with resources to quit

    Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth anti-vaping curriculum called Va

  11. News Article News Article Research & Resources

    What are Puff Bars?

    Mimicking the popular e-cigarette JUUL, disposable Puff Bars are a type of vape that contain high levels of nicotine and come in many youth-appealing flavors

  12. News Article News Article Research & Resources

    Majority of young vapers worry about COVID-19 risk and want to quit

    Findings from a new Truth Initiative survey reveal that the coronavirus pandemic is motivating many young people who use e-cigarettes to quit vaping.