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First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media

truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.

Tobacco industry uses flawed study to oppose flavored tobacco restrictions

Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

Curriculums to address vaping, cannabis use, and prescription drug misuse

Truth Initiative provides a national youth vaping prevention curriculum and a prescription drug safety curriculum, both made available to schools by EVERFI®, the leader in social impact education. Our free digital courses guide students through the dangers associated with vaping nicotine, cannabis use, and prescription drug misuse in an authentic peer-to-peer youth voice. 

As of September 2025, 1.5 million students have engaged with the free digital vaping prevention curriculum, learning the facts about nicotine addiction and receiving proven resources to quit.

Stop the Influence: Reject Big Tobacco and Vape Money FAQ’s

Higher nicotine levels in fruit-, menthol-, and mint-flavored e-cigarettes is tied to greater nicotine dependence

Those who used the highest nicotine concentrations (5% or more) were nearly twice as likely to vape within half an hour of waking up.

Incoming FDA Commissioner Dr. Robert Califf must stand up to the tobacco industry and protect youth from nicotine addiction

The FDA now has the strong, science-driven leadership needed to take a stand on the risks of commercial nicotine and dangers of youth vaping.

Smoking in Movies: 2020

Tobacco imagery in youth-rated movies still exists.

What we know and don’t know about Puff Bar right now

As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.

Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

Why the FDA needs to regulate e-cigarettes now

As the tally of vaping-related deaths and cases of severe lung illness rises, youth e-cigarette use continues its rapid growth — 27.5% of high schoolers are

Trump Administration Must Put Kids Before Juul and Take Mint/Menthol E-Cigarettes Off the Market

A failure to remove mint and menthol e-cigarettes from the market would be a capitulation to Juul and other companies that created the worsening youth e-ciga

Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%

The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.