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Young people take back the shelves and demand that pharmacies stop selling tobacco products

Pharmacies are a trusted source of health information and services.

New report finds parents unaware that video games contain smoking images with many targeting teens

Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are

2017 PRSA Bronze Anvil

Media Relations, Nonprofit Organizations

#CATmageddon

2017 IAC Award

Rich Media Unit

#CATmageddon TrueX unit

Michael Felberbaum

Michael Felberbaum joins Truth Initiative as Senior Vice President of Editorial Strategy and Media Affairs. 

Mike Moore

Mike Moore was attorney general of Mississippi from 1988 to 2004 and now practices law with his own firm, Mike Moore Law Firm, LLC, in Flowood, Mississippi.

Sarah Shank

A trusted partner across the organization, Sarah Shank has been with Truth Initiative since 2009, when she came onboard to support the consumer launch of Bec

Nicole Dueffert

Nicole Dueffert brings her own brand of “Minnesota nice” to Truth Initiative.

Samuel Rose

Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role a

2022 Financial Statements

We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

Caitlin Carroll

Caitlin Carroll is a content and editorial leader with over 20 years of experience in media and mission-driven communications.

Barbara Schillo

Dr.