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6 important things to know about IQOS, the new heated cigarette product
The FDA decided in April that Philip Morris International can now begin marketing and selling a heat-not-burn device called IQOS, the first product of its ki
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Television, Print and Social Ad Campaign Calls on President Trump to Put Kids’ Lives Above Tobacco Industry Profits
Public health advocates urge administration to issue guidance prohibiting all flavored e-cigarettes.
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Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program
Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.
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One-third of parents had no awareness of JUUL at start of youth e-cigarette epidemic
35.9% of parents of middle and high school students had no awareness of JUUL as the vaping epidemic was intensifying, according to a new Truth Initiative stu
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Here’s another reason to remove smoking from video games
With smoking widespread in video games, new Truth Initiative® research is giving creators another reason to remove tobacco from their games.
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Why JUUL’s decision to pull ‘all’ flavors deserves no praise
JUUL has stopped selling fruity and dessert-flavored pods, but mint and menthol — among the most popular flavors for youth — will remain.
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How are schools responding to JUUL and the youth e-cigarette epidemic?
Discover what schools are doing to address the use of JUUL, the most popular e-cigarette in the country.
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How to quit JUUL
If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.
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Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit
If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.
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How the Tobacco-Free College Program has helped campuses protect 1 million people
More than 100 colleges and universities now have smoke- or tobacco-free policies through the Truth Initiative® Tobacco-Free College Program, protecting more
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5 takeaways from the congressional hearings on JUUL and the youth e-cigarette epidemic
Using the company’s own testimony and documents, the hearings provided startling evidence of JUUL’s use of Big Tobacco’s tactics to target young people.
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E-cigarettes as accessories: How vaping companies market products as stylish
The advertisements for the launch of JUUL are just one example of how e-cigarette companies position their products as trendy and fashionable.
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