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New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping
truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”
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Clinical trial: Text message program increases quit rates among young adult e-cigarette users by nearly 40%
The latest Truth Initiative research demonstrates the effectiveness of This is Quitting in helping young adults between 18 and 24 years old quit vaping.
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Surgeon General joins Truth Initiative Impact Series to discuss nicotine and mental health
The latest Truth Initiative Impact Series, “Exposing Vaping as a Mental Health Issue,” was first broadcast as part of a larger session at The Atlantic Festiv
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How e-cigarette brands are trying to link vaping with mental health
As youth e-cigarette use remains at epidemic levels and many young people report mental health concerns amid the pandemic, these marketing themes can be seen
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Why we need more research on how to help young people quit vaping
Despite a strong demand for quitting vaping programs among young people, there is limited research on how to help young adults 18-24 quit vaping, according t
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E-cigarettes are creating a new source of environmental pollution
As youth vaping continues at epidemic levels, many young e-cigarette users report throwing away, improperly recycling, or littering the devices, according to
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Most young e-cigarette users want to quit, 1 in 3 has tried in the past year
A majority of young e-cigarette users say they intend to quit, with one-third reporting a past-year quit attempt and 15% aiming to quit in the next month, ac
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The American public’s opinion of Big Tobacco
In partnership with Campaign for Tobacco Free Kids, Truth Initiative conducted a national survey of registered voters ages 18 and older about their views of
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New study: truth campaign effective in shifting knowledge and attitudes about vaping
A new study is the first to show that young people who had seen truth® vaping prevention campaigns were more likely to have accurate e-cigarette knowledge.
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Youth are interested in vaping prevention and quit resources – educators can help
Health and education experts joined Truth Initiative CEO and President Robin Koval to discuss how schools should educate students about the health risks of n
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Policies to reduce cigarette litter have strong support
Nearly three-quarters (72.4%) of U.S.
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Many young people turn to nicotine to deal with stress, anxiety and depression, but don’t know it may be making them feel worse
A large majority of young people who have used e-cigarettes started vaping because of feelings of stress, anxiety or depression, and many continue vaping to
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