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  1. Report Report Research & Resources

    Seeing through Big Tobacco’s Spin

    Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.

  2. Report Report Research & Resources

    The importance of tobacco taxes

    The research is clear — increases in tobacco taxes decrease tobacco use.

  3. News Article News Article Research & Resources

    New federal data: flavored e-cigarettes continue to drive youth vaping epidemic, with disposable use up 1,000% among high schoolers

    New federal data show youth vaping has declined, but remains at epidemic levels in the absence of comprehensive e-cigarette regulation.

  4. truth Takes to TikTok To Talk Vaping And The Immune System During COVID-19

    The #ImmuneUpVapesDown TikTok challenge will ask users to come up with their own immune boosting concoction.

  5. First-of-its-Kind truth® Campaign Follows Young Vapers Quit E-Cigarettes Live on Social Media

    truth launched its latest campaign, Quit Together, which pulls back the curtains to show what quitting e-cigarettes really looks like for young people.

  6. Report Report Research & Resources

    Colorful and close to candy: Surveying how the tobacco industry markets flavored products in stores

    A survey of tobacco retailers in two major Ohio cities highlights how the tobacco industry uses an array of in-store marketing to make its products enticing

  7. News Article News Article Research & Resources

    What we know and don’t know about Puff Bar right now

    As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.

  8. News Article News Article Research & Resources

    Two new grants explore tobacco and marijuana use and the appeal of flavored tobacco

    Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received grants tobacco use behavior among young adults.

  9. Research Article Research Article Research & Resources
  10. Research Article Research Article Research & Resources

    Why racial and ethnic discrimination matters in the tobacco fight

    Racial and ethnic minorities exposed to tobacco marketing and who also report experiencing discrimination are more likely to smoke.

  11. News Article News Article Research & Resources

    Here’s another reason to remove smoking from video games

    With smoking widespread in video games, new Truth Initiative® research is giving creators another reason to remove tobacco from their games.

  12. Infographic Infographic Research & Resources

    Flavored tobacco use

    Proportion of Ever users reporting first product used was flavored