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  1. Research Article Research Article Research & Resources

    “E-cig” or “vape”? Why semantics matter

    If someone is puffing on an electronic device, is that product called an e-cig; vape; hookah pen?

  2. Trump Administration Should Not Exempt Vape Shops or Any Flavors from Its Plan to Clear the Market of All Flavored E-Cigarettes

    The Trump Administration may be backing away from its plan to clear the market of all flavored e-cigarettes as well as allowing the continued sale of flavore

  3. News Article News Article Research & Resources

    A lot of youth think they aren’t vaping nicotine, but is that true?

    Even though nearly all e-cigarettes sold in regular retail stores contain nicotine, the majority of youth e-cigarette users think they vape only flavoring.

  4. New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

    truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”

  5. Research Article Research Article Research & Resources

    Quit vaping program sees high enrollment and engagement, as thousands seek help amid youth e-cigarette use epidemic

    More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.

  6. Study reveals major victory on teen smoking but a ticking time bomb as youth vaping numbers explode

    The teen smoking rate has fallen to an all-time low of 4.6%, but an astounding 19.2% of youth now use-cigarettes — an increase of 60% over 2017

  7. News Article News Article Research & Resources

    Where we stand: DOT bans vaping on airplanes

    Use of e-cigarette and vaping products has outpaced tobacco control regulations, and the products remain unregulated by FDA pending the completion of deeming

  8. New survey shows smoking among teens at historic lows and dramatic declines in vaping

    The National Youth Tobacco Survey results show that we are well on our way to finishing smoking for good.

  9. News Article News Article Research & Resources

    3 myths about mental health and quitting nicotine

    When it comes to nicotine and mental health, there are some common myths that can bring about challenges and questions.

  10. Report Report Research & Resources

    Lights, Camera, Tobacco?

    How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

  11. Cessation Research Study

    Check to see if you’re eligible to participate in a clinical trial evaluating a quit smoking or vaping program developed by Truth Initiative.

  12. Report Report Research & Resources

    Monitoring E-Cigarette Trends in the United States: Urgent Action Needed to Protect Kids from Flavored E-Cigarettes

    Since the epidemic of youth vaping began in 2018, the e-cigarette market in the United States has changed dramatically.