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  1. EX Program by Truth Initiative leans into digital health boom to increase access for tobacco users, leading to record growth

    The EX Program broke important new ground in 2021, with sharp increases in both new clients and enhancements to its enterprise tobacco cessation solution for

  2. Report Report Research & Resources

    A toxic, plastic problem: E-cigarette waste and the environment

    With a 399.73% increase in retail e-cigarette sales from 2015 through 2020, the environmental consequences of e-cigarette waste are enormous.

  3. News Article News Article Research & Resources

    New paper recommends a national settlement agreement with JUUL include a youth prevention campaign

    According to recommendations in a new Public Health Law Center paper, a national settlement with JUUL should include a prevention campaign.

  4. News Article News Article Research & Resources

    Youth vaping, mental health and the importance of quitting: A Q&A with the National Council for Mental Wellbeing

    To discuss the youth vaping and youth mental health crises, Truth Initiative spoke with Tamanna Patel from the National Council for Mental Wellbeing.

  5. Research Article Research Article Research & Resources

    truth campaign proven to drive down smoking rates across different demographic groups

    A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.

  6. truth launches fake vape company “depression stick!” to make a point

    Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi

  7. News Article News Article Research & Resources

    4 ways the tobacco industry is attempting to rebrand itself

    Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.

  8. Research Article Research Article Research & Resources

    Young adults living in vulnerable D.C. communities see more flavored tobacco marketing

    Young people living in areas with lower incomes, higher proportions of racial/ethnic minorities, and higher smoking rates had more than seven times higher od

  9. National Public and Minority Health Organizations Launch Stop the Influence, a Pledge Campaign to Reject Big Tobacco and Vape Money

    A call to organizations to sign a pledge to reject funding from or any form or partnership with companies that sell any tobacco or vaping products.

  10. Report Report Research & Resources

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

  11. News Article News Article Research & Resources

    How a group of Indiana youth is changing social norms around smoking

    Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.

  12. Public Health Groups Call on FDA to Deny Authorization of Sale For JUUL E-Cigarette Products

    We call upon the FDA to take a strong stand for public health by denying products that do not meet the statutory requirement that manufacturers prove their p