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  1. truth® zombies invade Walgreens to protest sale of tobacco products

    A zombie-themed demonstration outside of Walgreens’ Washington, D.C., flagship store symbolized the consequences of smoking and protested its sale of tobacco

  2. Less is more when it comes to the FDA’s game-changing nicotine reduction plan

    The agency’s stand on nicotine goes to the heart of the problem and addresses it at its core — dismantling a product that has been engineered to be as addict

  3. New report shows that Marlboro is one of the most influential brands among teenagers

    A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.

  4. Health groups urge FDA to block sale of illegal JUUL-like e-cigarettes

    The FDA should to stop the sale of new e-cigarettes similar to JUUL that have been illegally introduced without the agency’s prior review and authorization.<

  5. Federal court orders FDA to quickly implement graphic cigarette warnings as mandated by law

    A federal court has ordered the FDA to quickly issue a final rule requiring graphic health warnings on cigarette packs and advertising, as mandated by the To

  6. News Article News Article Research & Resources

    Data suggest teens who use JUUL are not just experimenting

    More than half of U.S. teens who use the e-cigarette JUUL are using it multiple times a month, underscoring concerns about nicotine addiction.

  7. Study reveals major victory on teen smoking but a ticking time bomb as youth vaping numbers explode

    The teen smoking rate has fallen to an all-time low of 4.6%, but an astounding 19.2% of youth now use-cigarettes — an increase of 60% over 2017

  8. FDA needs to regulate premium cigars, not re-open the discussion

    The agency should focus on advancing life-saving rulings on all tobacco products, not open the issue up for comment and give the tobacco industry an opportun

  9. News Article News Article Research & Resources

    Women’s colleges now eligible for tobacco-free campus grant

    Truth Initiative is accepting applications for grants to women’s colleges, minority-serving academic institutions and community colleges to adopt tobacco-fre

  10. News Article News Article Research & Resources

    Using e-cigarettes increases likelihood of using cigarettes among youth, study finds

    A new study finds that e-cigarettes are acting as entry nicotine products that may lead to the use of more harmful and toxic nicotine products.

  11. New report from Truth Initiative® illustrates alarming rise of tobacco use in streaming content

    The majority of programs popular with young audiences prominently depict smoking, with “Stranger Things” emerging as the worst offender.

  12. Report Report Research & Resources

    Behind the explosive growth of JUUL

    Due in large part to its popularity with friends and the availability of flavors, JUUL use rose exponentially in 2018 among young people.