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  1. News Article News Article Research & Resources

    The unseen struggle of opioid addiction, withdrawal and treatment

    The second phase of The Truth About Opioids campaign brings Americans face-to-face with a real opioid detox.

  2. News Article News Article Research & Resources

    One year of recovery: the journey from opioid addiction

    The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment.

  3. News Article News Article Research & Resources

    the 5 ways tobacco companies lied about the dangers of smoking cigarettes

    Tobacco companies are back on our TV screens — not to promote cigarettes, but to correct the lies they told for decades about the dangers of smoking them.

  4. News Article News Article Research & Resources

    Opioid dependence can happen after just 5 days

    Young Americans are particularly vulnerable to misunderstanding the risks associated with opioid misuse, addiction and the dangerous spiral down from prescri

  5. New survey shows smoking among teens at historic lows and dramatic declines in vaping

    The National Youth Tobacco Survey results show that we are well on our way to finishing smoking for good.

  6. Health and Parent Groups Urge Trump Administration to Stand Strong and Implement Plan to Clear the Market of All Flavored E-Cigarettes – Kids’ Health Must Not Be Compromised

    We reiterate our strong and united support for the Administration’s plan, announced in September, to clear the market of all flavored e-cigarettes including

  7. News Article News Article Research & Resources

    Smoking and diabetes: The connection between 2 U.S. epidemics

    Diabetes and smoking are two of the biggest public health challenges of our time, and they are connected in some surprising ways.

  8. News Article News Article Research & Resources

    truth and Vans team up to spread life-saving messages

    truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.

  9. News Article News Article Research & Resources

    By the numbers: Pets and smoking

    We’ve broken down the facts and figures on the impact of smoking on our furry loved ones.

  10. News Article News Article Research & Resources

    New ad lets the dogs out in push to end tobacco use

    A new truth ad urges all pet owners to “treat our best friends like real best friends,” and builds on the message behind the #CATmageddon ad that premiered

  11. News Article News Article Research & Resources

    What is your state doing about the leading preventable cause of death and disease?

    New fact sheets from Truth Initiative® include state-specific information on tobacco use rates, economics, laws and prevention efforts.

  12. News Article News Article Research & Resources

    Happy 100th, National Parks! Now, how about going 100 percent smoke-free?

    As the National Park Service celebrates 100 years, it has an opportunity to take another leap forward in its mission by going 100 percent smoke-free.