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  1. News Article News Article Research & Resources

    How the tobacco industry markets vaping nicotine as stress relief

    Some vape manufacturers are using a similar strategy to market e-cigarettes that tobacco companies used for decades to sell cigarettes: advertising them as s

  2. News Article News Article Research & Resources

    A look at how Big Tobacco infiltrated baseball

    Big Tobacco heavily investing in tactics to link tobacco with baseball including in-game promotions, stadium advertising, and the creation of collectible bas

  3. Report Report Research & Resources

    Industry influencer: how tobacco content is infiltrating social media

    Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

  4. News Article News Article Research & Resources

    What is Zyn and what are oral nicotine pouches?

    As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

  5. News Article News Article Research & Resources

    Q&A: How a Hispanic-Serving Institution became tobacco-free

    In honor of Hispanic Heritage Month, Truth Initiative spoke with a student and staff member from the Community College of Aurora (CCA) to discuss how they ad

  6. News Article News Article Research & Resources

    Old tactics, new products: how big tobacco targets women in e-cigarette marketing

    The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ

  7. News Article News Article Research & Resources

    Young people share how nicotine use affected their stress

    Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.

  8. News Article News Article Research & Resources

    How the tobacco industry is trying to infiltrate public health – and what we can do about it

    As cigarette sales decline, the tobacco industry is trying to rehabilitate its image with non-combustible tobacco products and claims that it can be part of

  9. Research Article Research Article Research & Resources

    How the tobacco industry is renewing its assault on science

    Recognizing that the tobacco industry’s participation in scientific spaces sows confusion and grants the tobacco industry credibility is the first step in pr

  10. Research Article Research Article Research & Resources

    How tobacco control researchers can make flavored tobacco policies equitable

    Action-oriented, equity-focused strategies can ensure policies are maximally effective and reduce health disparities.

  11. Research Article Research Article Research & Resources

    Vaping curriculum by Truth Initiative increases student knowledge about e-cigarettes

    An online course about the dangers of using e-cigarettes significantly increased e-cigarette knowledge among middle and high school participants, according t

  12. Monitoring the future reveals good and bad news underscoring need for education and regulation

    New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.