Truth Initiative and Blip Join Forces to Make Quitting Nicotine Easier for Young Adults

New Partnership Combines Proven-Effective Behavioral Program with Emerging Nicotine Replacement Therapy Solution to Empower a Generation to Break Free from Nicotine Addiction

Hero image of EX Program and Blip partnership on a sidekick phone

Need for Balancing Youth Protection and Adult Access: The Imperative of FDA’s Zyn Authorization

“Outsmart Nicotine”: Truth Initiative launches national campaign to help young people quit vaping with EX Program

U.S. retail sales data show 86% of e-cigarette sales are for illegal products

Bigger, stronger, and cheaper: Disposable e-cigarettes have more nicotine and are more accessible than ever

Disposable e-cigarettes sold in the U.S. nearly tripled in nicotine strength, quintupled in e-liquid capacity, and dropped in price by nearly 70% between 2017 and 2022, according to a recent Truth Initiative® study published in Tobacco Control.

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what we do

We are inspiring a movement to create a future free from nicotine addiction

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Proven-Effective Digital Cessation for Consumers

EX Program - A free consumer program that is the go-to guide on the journey to quit smoking, vaping, or any tobacco product

Youth/Young Adult Nicotine Addiction Prevention & Education

Inspiring a movement to live free from nicotine addiction by empowering young people to quit or never start

Research & Evaluation

Powering every initiative with sound science and evidence-based strategies from the Truth Initiative Schroeder Institute and Innovations

Evidence-Based Digital Cessation for Organizations

EX Program Enterprise - Comprehensive cessation services for employers, health plans, governments, and public health organizations

Policy Leadership & Community Engagement

Leading policy initiatives and supporting young leaders to advocate for healthier communities

Partnerships

Joining with state and local governments, corporations, and non-profits to expand the impact of our prevention and cessation resources

Our latest research and resources

Research Article

Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries

Feb 5 2024

E-cigarettes / Vaping

Fact Sheet

Menthol: Facts, stats and regulations

Jan 23 2024

Menthol

News Article

What is Zyn and what are oral nicotine pouches?

Oct 25 2024

Zyn

News Article

Vaping prevention and quit resources: top tips for parents and educators

Oct 9 2024

Tools

Fact Sheet

E-cigarettes: Facts, stats and regulations

Oct 16 2024

E-cigarettes / Vaping/Flavors/IQOS/JUUL

Explore research and resources

Press Release