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Truth Initiative Announces Clinical Trial to Evaluate Its Youth Quit Vaping Program
Truth Initiative launched the first-ever national randomized trial to evaluate its quit vaping program for young people.
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truth debunks myth that vaping nicotine relieves stress
The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes
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Quitting e-cigarettes
Truth Initiative has expanded its quit-smoking resources to include the first-of-its kind e-cigarette quit program.
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Vaping content on Instagram violates federal regulations and social media platform policies
Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.
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How to quit JUUL
If you are looking for resources about how to quit JUUL, the massively popular e-cigarette that is driving a youth vaping epidemic, you are not alone.
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3 ways vaping affects mental health
While it is well known that nicotine harms developing brains, lesser known are the worrying connections between nicotine and mental health.
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Young People Celebrate What Quitting Vaping Means to Them in New truth® #ThisIsQuitting TikTok Challenge
As momentum around quitting e-cigarettes mounts, truth is inspiring young vapers to get creative with a TikTok challenge and an innovative resource to quit.<
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Four marketing tactics e-cigarette companies use to target young people
Young people are also exposed to e-cigarettes through targeted marketing on social media, experiential marketing, brand sponsorships, and more.
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This is Quitting from truth reaches milestone of helping half a million young people overcome nicotine addiction
This is Quitting from truth has reached a milestone of helping more than 500,000 youth and young adults quit vaping nicotine.
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How a free vaping prevention curriculum can help middle schools
Here’s why Vaping: Know the truth is meeting an urgent need.
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New study: Quit-vaping program This is Quitting also helps prevent young e-cigarette users from smoking
Use of a text message quit vaping program is linked with preventing the use of combustible tobacco products in addition to quitting e-cigarettes.
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Truth Initiative celebrates an impactful year of youth leadership
2025 was an action-packed year for young people working with Truth Initiative to empower their communities to quit nicotine.
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