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Hollywood still struggling to quit smoking in youth films

Nearly half of the top-grossing, PG-13 films released in 2015 featured tobacco imagery, and independent studios are responsible for a greater share of smokin

How a free vaping prevention curriculum can help middle schools

Here’s why Vaping: Know the truth is meeting an urgent need.

How digital tools can help tobacco users quit for good

With annual quit success rates at roughly 7%, new digital-based quit tools — everything from online social communities to text message-based programs — are h

Why you should quit smoking before having surgery

In recent years, research has shown that compared to nonsmokers, smokers have a higher chance of surgery-related complications like heart attack, stroke, sho

truth launches fake vape company “depression stick!” to make a point

Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi

Curriculums to Address Vaping Nicotine and Cannabis, & Prescription Drug Misuse

Our free digital courses offer modern approaches to guide teachers and educate youth about the dangers associated with vaping (nicotine, cannabis, and co-use) and prescription drug misuse, including counterfeit drugs containing fentanyl.

Through real-world scenarios delivered in an authentic peer-to-peer youth voice, students are empowered to make healthy and informed choices and help others do the same.

How e-cigarette brands are trying to link vaping with mental health

As youth e-cigarette use remains at epidemic levels and many young people report mental health concerns amid the pandemic, these marketing themes can be seen

Vaping multiplies risk of COVID-19 in teens and young adults

Young people who had ever used e-cigarettes were five times more likely to be diagnosed with COVID-19 than those who hadn’t vaped.

Most young e-cigarette users want to quit, 1 in 3 has tried in the past year

A majority of young e-cigarette users say they intend to quit, with one-third reporting a past-year quit attempt and 15% aiming to quit in the next month, ac

Majority of young vapers worry about COVID-19 risk and want to quit

Findings from a new Truth Initiative survey reveal that the coronavirus pandemic is motivating many young people who use e-cigarettes to quit vaping.

New Study Reveals Breakthrough Texting Program Aids Young Vapers in Quitting

More than 27,000 teens and young adults enrolled in a first-of-its-kind quit vaping program within just five weeks after its launch.

New study: Access to a range of treatment options helps smokers quit

The actions that smokers take that are intrinsically motivated — rather than externally encouraged — are particularly effective in helping them quit smoking.