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Truth Initiative® awards five truth IMPACT scholarships to young adult leaders making a difference in their communities

Recipients from California, Georgia, Maine, North Dakota and Texas are taking action to address youth nicotine use and its impact on mental health, social ju

What is “tobacco-free” nicotine?

These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.

Young people share how nicotine use affected their stress

Many young people who know the cycle of nicotine withdrawal from vaping firsthand have shared with truth what it’s like.

Youth vaping, smoking & nicotine use

Proposal to Lower Nicotine Levels Represents Historic Step Forward for Public Health

The FDA’s proposed rule to make cigarettes and certain other combusted tobacco products minimally or nonaddictive by limiting the level of nicotine.

Vaping content on Instagram violates federal regulations and social media platform policies

Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.

Surgeon General joins Truth Initiative Impact Series to discuss nicotine and mental health

The latest Truth Initiative Impact Series, “Exposing Vaping as a Mental Health Issue,” was first broadcast as part of a larger session at The Atlantic Festiv

Read this before trying to quit smoking ‘cold turkey’

Quitting “cold turkey” has a low success rate due to the nature of addiction — addiction undermines willpower, or the ability to control impulses through dec

How e-cigarette brands are trying to link vaping with mental health

As youth e-cigarette use remains at epidemic levels and many young people report mental health concerns amid the pandemic, these marketing themes can be seen

2023 state fact sheets

A look at the most recent tobacco use statistics in each state, including cigarette use, economics and state tobacco laws.

While you were streaming: Smoking on demand

A surge in tobacco imagery on TV, Netflix and other streaming platforms is putting youth at risk.