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  1. Report Report Research & Resources

    Smoking in Movies: 2020

    Tobacco imagery in youth-rated movies still exists.

  2. News Article News Article Research & Resources

    Smoking and vaping in young people’s favorite shows isn’t just rampant, it’s often glamorized too

    Shows most popular with young people frequently portray tobacco in a positive light – as glamorous, rebellious, and a status symbol – and even depict youth a

  3. News Article News Article Research & Resources

    Breath of Stress Air is calling a vape what it truly is

    Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

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  5. Report Report Research & Resources

    The truth about opioids

    The Truth About Opioids is helping young people understand the facts about opioids, the risk of addiction and the crucial role they can play in solving the c

  6. News Article News Article Research & Resources

    truth Ambassadors combat nicotine use through mental health and self-care efforts

    Learn how some of the young leaders made a difference in their community by focusing on the intersection between mental health and nicotine.

  7. News Article News Article Research & Resources

    Key concerns about FDA’s first e-cigarette authorization for Vuse Solo

    As the FDA considers the pending applications, it is imperative the agency carefully reviews manufacturer marketing plans, advertising, and perception studie

  8. News Article News Article Research & Resources

    Opioid dependence can happen after just 5 days

    Young Americans are particularly vulnerable to misunderstanding the risks associated with opioid misuse, addiction and the dangerous spiral down from prescri

  9. Report Report Research & Resources

    JUUL on YouTube

    Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

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  11. Truth Initiative® awards five truth IMPACT scholarships to young adult leaders making a difference in their communities

    Recipients from California, Georgia, Maine, North Dakota and Texas are taking action to address youth nicotine use and its impact on mental health, social ju

  12. News Article News Article Research & Resources

    What is “tobacco-free” nicotine?

    These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.