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  1. Public Health Groups, Pediatricians and Parents Sue FDA Over Policy Allowing the Marketing of Unauthorized E-Cigarettes and Nicotine Pouches

    The lawsuit asserts that the FDA’s enforcement guidance, issued in May 2026, violates federal law by permitting the marketing of unauthorized tobacco product

  2. Leading Health Groups Urge FDA to Stop Major Tobacco Companies from Illegally Marketing New Products Without Authorization

    The health groups’ letter reinforces that these companies are aware of the law, but are choosing to flagrantly violate it.

  3. News Article News Article Research & Resources

    What federal health agency cuts mean for tobacco control

    Truth Initiative has created a resource which will track changes in the federal agency landscape and the expected impact on tobacco control measures.

  4. DOJ, FDA Illicit E-Cigarette Task Force Marks Critical Step in Combatting Youth Vaping Crisis

    The DOJ and FDA’s task force to crack down on the sale of illegal e-cigarettes marks a critical step in combatting the youth vaping crisis.

  5. This is Quitting from truth reaches milestone of helping half a million young people overcome nicotine addiction

    This is Quitting from truth has reached a milestone of helping more than 500,000 youth and young adults quit vaping nicotine.

  6. New survey shows progress on curbing teen vaping, but e-cigarette use remains high as access to flavors, risk of nicotine addiction, and impact on youth mental health concerns grow

    The 2021 MTF data show progress in the fight to curb youth nicotine vaping, signaling efforts to provide education to prevent e-cigarette use and quitting re

  7. FDA takes steps on flavored e-cigarettes, but leaves youth at risk for addiction

    Proposed FDA restrictions on flavored e-cigarettes and cigars are a step in the right direction, but they’re no match for the soaring rate of e-cigarette use

  8. Report Report Research & Resources

    Lights, Camera, Tobacco?

    How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.

  9. New Study Shows E-Cigarette and Cigarette Sales in California Have Declined Following Law Banning Flavored Tobacco

    California’s ban on the sale of flavored tobacco products reduced e-cigarette and cigarette sales without impacting neighboring states.

  10. Research Article Research Article Research & Resources
  11. Research Article Research Article Research & Resources

    Peer acceptance of vaping tied to e-cigarette initiation

    Research from Truth Initiative found that young people who go on to start vaping already had elevated perceptions that their friends viewed vaping as accepta

  12. News Article News Article Research & Resources

    New youth prescription drug safety curriculum launches nationwide

    Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip