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New survey shows progress on curbing teen vaping, but e-cigarette use remains high as access to flavors, risk of nicotine addiction, and impact on youth mental health concerns grow
The 2021 MTF data show progress in the fight to curb youth nicotine vaping, signaling efforts to provide education to prevent e-cigarette use and quitting re
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Lights, Camera, Tobacco?
How rising smoking and vaping imagery in top entertainment influences e-cigarette use and fuels nicotine addiction among young audiences.
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Native Hawaiian and Pacific Islander American youth report high levels of e-cigarette use
Native Hawaiian and Pacific Islander youth in the U.S.
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FDA takes steps on flavored e-cigarettes, but leaves youth at risk for addiction
Proposed FDA restrictions on flavored e-cigarettes and cigars are a step in the right direction, but they’re no match for the soaring rate of e-cigarette use
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New youth prescription drug safety curriculum launches nationwide
Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip
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Youth have easy access to e-cigarettes online through lax age verification and concealed deliveries
TikTok accounts promoting “discreet shipping” services that conceal e-cigarettes in cosmetics, candy, and beauty products attempt to circumvent age restricti
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Pervasive tobacco imagery on screen endangers youth and demands action
Truth Initiative is calling for a comprehensive set of policies to curb tobacco depictions on screens.
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The Truth About the Tobacco Industry and the Retail Environment
This report reviews the science around marketing in the retail environment and the massive impact it has on driving tobacco use
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80% of this year’s Oscar® Best Picture nominees include tobacco imagery
Eight of the 10 films nominated for Best Picture at the 2025 Oscars® contain tobacco imagery, including “Anora,” “A Complete Unknown,” and “Emilia Pérez” whi
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New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds
Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis
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New study shows that mental health messaging resonates with young e-cigarette users
Nicotine addiction can have a real impact on mental health: nicotine use can harm the developing brain and make young people more susceptible to addiction la
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Flavored tobacco use among youth and young adults
A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.
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