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  1. New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds

    Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis

  2. EX Program by Truth Initiative Delivers Strong ROI in Healthcare Savings in First Year of Engagement with Digital Tobacco Cessation Program

    EX Program yielded a 4.75x return on investment (ROI) within the first year of program enrollment.

  3. Multi-million-dollar JUUL settlement for igniting youth e-cigarette epidemic is an opportunity to accelerate progress to end youth vaping through proven-effective youth prevention education and quitting programs

    With this imminent major victory against JUUL, there is a tremendous opportunity to accelerate and amplify successes like these through the deployment of pro

  4. Infographic Infographic Research & Resources

    Quitting tobacco

    Quitting smoking one page infographic

  5. 2023 Monitoring the Future Survey Shows Encouraging Declines in Youth E-Cigarette Use and Increased Risk Perception Among High Schoolers

    The findings shared in the 2023 Monitoring the Future Survey (MTF) are encouraging, highlighting notable decreases in e-cigarette use among high school stude

  6. Fact Sheet Fact Sheet Research & Resources

    Flavored tobacco use among youth and young adults

    A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.

  7. News Article News Article Research & Resources

    How tobacco imagery in Emmy-nominated animated shows is exposing young people to smoking

    Four popular animated shows nominated for the 2024 Emmy Awards – “The Simpsons,” “Family Guy,” “Bob’s Burgers,” and the winner, “Big Mouth” – feature tobacco

  8. Research Article Research Article Research & Resources

    Youth and young adults are the most at-risk of tobacco addiction

    Every day, thousands of young people try their first cigarette and new non-combustible products are making it easier for kids to experiment with tobacco.

  9. 2022 survey shows youth e-cigarette epidemic remains a serious public health threat

    Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a

  10. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Indiana 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Indiana.

  11. Fact Sheet Fact Sheet Research & Resources

    Tobacco use in Massachusetts 2023

    An up-to-date look at tobacco use rates, tobacco control funding, tobacco laws, cessation statistics, and tobacco tax in Massachusetts.