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4 out of 5 youth overestimate e-cigarette or cigarette use among peers
Most youth think that cigarette and e-cigarette use among their peers is more common than it is, according to a recent study by the Centers for Disease Contr
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Menthol tobacco product use higher among youth, women and African Americans
Menthol is a chemical compound extracted from the peppermint and corn mint plant or created synthetically.
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As streaming soars, these binge-worthy shows frequently depict tobacco
Watching shows in a compressed time may influence the amount and intensity of exposure.
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Flavored tobacco
Flavors one page infographic
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Action needed: Tobacco in pop culture
Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m
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How a group of Indiana youth is changing social norms around smoking
Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.
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Youth smoking rate falls to 6 percent
The youth smoking rate is now a record low 6 percent after dropping a full percentage point in just one year.
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FDA’s Delay on Largest E-Cigarette Companies’ Applications Allows Top Brands with 75% of the Market Share to Remain Widely Available, Extending the Youth Vaping Epidemic and Delaying Necessary Regulations to Help Smokers
We are very concerned that the FDA did not prioritize and complete the reviews of the companies with over 75% of the e-cigarette market as they promised to d
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JUUL e-cigarettes gain popularity among youth, but awareness of nicotine presence remains low
A new study reveals that while many young people know what JUUL is, there is low awareness that the product always contains the addictive chemical nicotine.<
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New Truth Initiative Survey Indicates Most Young People Who Use Nicotine Say 2026 Is Their Year to Quit
67% of nicotine users ages 18–24 plan to quit for the New Year, and 60% intend to quit within the next year, signaling a movement to break free from nicotine
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Surveying how the tobacco industry markets flavored products in five Midwest cities
Flavored tobacco products continue to fuel dangerous youth nicotine use.
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Tobacco imagery featured in more Oscar-nominated movies this year, including 70% of Best Picture nominees
Seven of the 10 films nominated for Best Picture at the 2023 Oscars and nearly two-thirds (64.1%) of all this year’s Oscar-nominated feature films contain to
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