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  1. News Article News Article Research & Resources

    Youth smoking rate falls to 6 percent

    The youth smoking rate is now a record low 6 percent after dropping a full percentage point in just one year.

  2. News Article News Article Research & Resources

    Why the rise in youth e-cigarette use may be worse than we think

    Accurately measuring rates of youth vaping is challenging because of the varieties of products and their rapid growth in recent years.

  3. News Article News Article Research & Resources

    Using e-cigarettes increases likelihood of using cigarettes among youth, study finds

    A new study finds that e-cigarettes are acting as entry nicotine products that may lead to the use of more harmful and toxic nicotine products.

  4. News Article News Article Research & Resources

    Two distinct stories emerge from CDC survey on youth tobacco use

    The annual National Youth Tobacco Survey (NYTS), released April 16 by the Centers for Disease Control and Prevention (CDC), shows significant drops in cigare

  5. News Article News Article Research & Resources

    What can streaming services do about exposing youth to on-screen smoking?

    Given the popularity and impact of streaming content among young viewers, do streaming services have a responsibility to address this issue?

  6. truth® campaign successful in saving lives and preventing youth smoking

    Exposure to the award-winning truth campaign prevented more than 300,000 U.S. youth and young adults from becoming smokers during 2015-2016.

  7. Research Article Research Article Research & Resources

    How mobile marketing for e-cigarettes may be aimed at youth

    E-cigarette marketing on mobile channels shows that companies are emphasizing flavors and high-tech features, strategies that may attract youth.

  8. Report Report Research & Resources

    Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use

    As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th

  9. News Article News Article Research & Resources

    4 ways the tobacco industry is attempting to rebrand itself

    Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.

  10. News Article News Article Research & Resources

    Truth Initiative youth advocates honored

    Three Truth Initiative® youth activists were honored at the 2016 Campaign for Tobacco Free Kids Youth Advocates of the Year Gala

  11. Research Article Research Article Research & Resources

    Menthol tobacco product use higher among youth, women and African Americans

    Menthol is a chemical compound extracted from the peppermint and corn mint plant or created synthetically.

  12. Study reveals major victory on teen smoking but a ticking time bomb as youth vaping numbers explode

    The teen smoking rate has fallen to an all-time low of 4.6%, but an astounding 19.2% of youth now use-cigarettes — an increase of 60% over 2017