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  1. News Article News Article Research & Resources

    More e-cigarettes are entering the market, with increasingly high concentrations of nicotine

    Two concerning trends are appearing in national e-cigarette sales data: more unique e-cigarette products are available for sale, and they contain increasingl

  2. News Article News Article Research & Resources

    Youth activists take a stand against flavors in DC, declaring “Nicotine Addiction Shouldn’t Taste Like Candy”

    Activists engaged people alongside the Follow the Flavors truth truck, which was designed to mirror advertising tactics used by vape manufacturers

  3. One year later, Truth Initiative calls on FDA to finalize rules on menthol cigarettes and flavored cigars to protect youth, advance health equity and save lives

    The FDA must move forward with this critical action to remove menthol cigarettes and flavored cigars from the market without further delay, and despite aggre

  4. EX Program by Truth Initiative joins forces with Sesh to bring digital mental health and tobacco addiction solutions to workplaces nationwide

    New partnership to provide employers with easier access to people-powered public health resources.

  5. Fact Sheet Fact Sheet Research & Resources

    Tobacco and the environment

    E-cigarette and cigarette waste can make its way into the environment where it pollutes water, air, and land with toxic chemicals, heavy metals, and residual

  6. News Article News Article Research & Resources

    17 more colleges and universities pledge to go tobacco/vape-free

    Eighteen colleges and universities are working toward adopting a 100% tobacco/vape-free campus policy.

  7. Youth activists gather in DC to demand action on flavored tobacco products and declare “Nicotine Addiction Shouldn’t Taste Like Candy”

    Youth activists from across the country will come together in the nation’s capital to raise their voices for a future free of flavored tobacco products.

  8. Research Article Research Article Research & Resources

    E-cigarette use among young people returning to pre-COVID-19 levels

    The re-emergence of e-cigarette use among young people as COVID-19 restrictions fade away calls for stronger policies

  9. Truth Initiative Applauds Landmark Multistate JUUL Settlement and Encourages States to Utilize Proven-Effective Programs to Accelerate Progress to End Youth E-Cigarette Crisis

    Truth Initiative commends the attorneys general of six states and the District of Columbia for their bold leadership resulting in the largest settlement agai

  10. Research Article Research Article Research & Resources

    New study: Price increases can reduce underage e-cigarette use

    Higher e-cigarette prices and taxes can reduce the number of days teens use e-cigarettes and decrease current e-cigarette use

  11. News Article News Article Research & Resources

    Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season of F1 racing show

    F1 and its tobacco industry sponsors are now reaching new audiences, made possible by the Netflix docu-series “Drive to Survive.”

  12. News Article News Article Research & Resources

    Old tactics, new products: how big tobacco targets women in e-cigarette marketing

    The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ