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What does a tobacco “endgame” mean?
Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum
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Health, cost, and desire to escape addiction drives young people to quit vaping
Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.
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“Outsmart Nicotine”: Truth Initiative launches national campaign to help young people quit vaping with EX Program
“Outsmart Nicotine,” a new campaign from Truth Initiative, empowers young people to break free from the cycle of nicotine addiction with an enhanced EX Progr
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Youth and young adults are the most at-risk of tobacco addiction
Every day, thousands of young people try their first cigarette and new non-combustible products are making it easier for kids to experiment with tobacco.
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Truth Initiative Applauds Landmark Multistate JUUL Settlement and Encourages States to Utilize Proven-Effective Programs to Accelerate Progress to End Youth E-Cigarette Crisis
Truth Initiative commends the attorneys general of six states and the District of Columbia for their bold leadership resulting in the largest settlement agai
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One year later, Truth Initiative calls on FDA to finalize rules on menthol cigarettes and flavored cigars to protect youth, advance health equity and save lives
The FDA must move forward with this critical action to remove menthol cigarettes and flavored cigars from the market without further delay, and despite aggre
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6 takeaways from a new report on ending commercial tobacco use
We must act now, build on the progress we have made, and take strides to achieve a future where all Americans have the right to live free from tobacco and ni
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Tobacco’s starring role
Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021
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One year of recovery: the journey from opioid addiction
The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment.
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How Big Tobacco made cigarettes more addictive
The tobacco industry has leveraged modern science for more than 50 years to manipulate their products to make them even more addictive.
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Youth activists call on decision-makers to declare vaping nicotine a mental health issue
Young activists gathered at the National Mall in Washington, D.C., to call attention to the impact that vaping nicotine is having on youth mental health and
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5 keys to reversing the youth e-cigarette epidemic
Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.
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