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Music videos popular with young people frequently feature tobacco imagery

Music videos, examined for the first time in this report, are a major pop culture influence and prove to be common sources of tobacco imagery.

Research finds tobacco imagery on TV and streaming shows drives youth vaping

Truth Initiative research is the first to show the link between exposure to tobacco content in episodic content on streaming, broadcast and cable platforms a

Is that video game a health risk? 3 things parents should know

Some video games topping this year’s holiday wish lists contain imagery that could be putting the health of young people at risk.

Straight to vape

Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start v

The Culture + Cessation Collective

Vaping content on Instagram violates federal regulations and social media platform policies

Influencer content that promotes vaping on Instagram frequently violates both federal advertising regulations and the social media platform’s policies.

truth truck rolls out for 18th summer of inspiring youth to end tobacco use

Each summer truth® has recruited teams of young people to tour the country and make stops at popular entertainment, music and sports events to inspire youth

Tobacco use in the military

The U.S. military has a culture of tobacco use, which decades of tobacco industry targeting has helped create and support.

JUUL keeps saying its popularity with young people is an accident

JUUL says their popularity with youth was an unintended consequence of their efforts to help adult smokers quit.

Few adults start using JUUL to quit smoking, new study finds

Of the 15% of adult smokers who have tried JUUL, only about one-third used the product to quit smoking.

#NoMentholMondays: The targeted marketing of menthols and African-American history

In July 2014, the Smithsonian announced that Altria Group, owner of Philip Morris and one of the world’s largest tobacco companies, had contributed $1 millio

Where we stand: Smokeless tobacco

Truth Initiative envisions a future where tobacco is a thing of the past, in keeping with that vision we support the following policies with regard to smokel