Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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The facts about women and tobacco
Tobacco use in LGBT communities
Tobacco product use among women
From social taboo to target market: How tobacco use became a women’s issue
Slim and stylish: How tobacco companies hooked women by “feminizing” cigarettes
Three key moments in the history of marketing tobacco to women