Truth Initiative is America’s largest nonprofit public health organization committed to making tobacco use a thing of the past.
In our fight to end tobacco use, we focus on the issues that matter most. We constantly monitor, investigate and analyze the latest topics and trends in tobacco and substance use.
Get the latest facts and analyses on the most important issues in tobacco and substance use.
We give young people the facts about tobacco and the industry behind it, engage individuals and groups to make change in their communities, innovate ways to end tobacco use and join forces with collaborators committed to a tobacco-free future.
Truth Initiative Schroeder Institute®
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Action needed on e-cigarettes
The importance of tobacco taxes
Where we stand: Raising the tobacco age to 21
Where we stand: Retail tobacco marketing, price discounting and promotion
Where we stand: Smokeless tobacco
Where we stand: Regulating flavored tobacco products
Where we stand: Little cigars, cigarillos and cigars
Where we stand: Tobacco and the cancer moonshot
Deeming authority: Deadly serious and seriously outraged