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  1. News Article News Article Research & Resources

    Research finds tobacco imagery on TV and streaming shows drives youth vaping

    Truth Initiative research is the first to show the link between exposure to tobacco content in episodic content on streaming, broadcast and cable platforms a

  2. Research Article Research Article Research & Resources

    Young people who vape are much more likely to become smokers, new research confirms

    Findings from a new Truth Initiative study reveal that young people who had ever used e-cigarettes had seven times higher odds of becoming smokers one year l

  3. Report Report Research & Resources

    IQOS in the U.S.

    IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market.

  4. News Article News Article Research & Resources

    New federal data: flavored e-cigarettes continue to drive youth vaping epidemic, with disposable use up 1,000% among high schoolers

    New federal data show youth vaping has declined, but remains at epidemic levels in the absence of comprehensive e-cigarette regulation.

  5. Report Report Research & Resources

    Straight to vape

    Study finds that youth and young adults with high exposure to popular streaming and TV shows containing tobacco images are three times more likely to start v

  6. News Article News Article Research & Resources

    Fewer than half of young people aware of connection between vaping and COVID-19 risk

    The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.

  7. News Article News Article Research & Resources

    What we know and don’t know about Puff Bar right now

    As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.

  8. News Article News Article Research & Resources

    Vaping multiplies risk of COVID-19 in teens and young adults

    Young people who had ever used e-cigarettes were five times more likely to be diagnosed with COVID-19 than those who hadn’t vaped.

  9. News Article News Article Research & Resources

    Mapping a COVID-19 vulnerability: Areas of South and Midwest have fewer hospital beds and higher smoking rates

    Alarmingly, areas of the country with high rates of smoking are also among those with lower hospital capacity.

  10. Report Report Research & Resources

    Tobacco Nation in the age of covid-19

    Areas of the country with high rates of smoking—a risk factor for COVID-19 infection—are also among those with the lowest hospital capacities.

  11. News Article News Article Research & Resources

    Why tobacco is a racial justice issue

    Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis

  12. News Article News Article Research & Resources

    How colleges are sustaining momentum for tobacco/vape-free campus policies virtually

    3 ways colleges and truth® College Leaders have been pushing forward in a virtual capacity to educate and build support for a tobacco-free campus.