What are “heat-not-burn” cigarettes?
A different type of tobacco product may land on American shelves soon if the U.S. Food and Drug Administration (FDA) approves IQOS (I-Quit-Ordinary-Smoking), a type of “heat-not-burn” tobacco product by Philip Morris.
While the tobacco industry claims these products are less toxic than cigarettes, public health experts are concerned that they may be another way to addict people, especially youth and young adults, and promote the use of more than one tobacco product at a time. The devices could also be an attempt to re-normalize smoking, which has reached historically low rates among teens and is now at 6 percent.
Here’s what you need to know about heat-not-burn products, the tobacco industry’s next big act.