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Monitoring the future reveals good and bad news underscoring need for education and regulation

New data from the 2017 Monitoring the Future study show a drop in teen smoking, but may hide the true vaping rates due to awareness issues about nicotine.

Philip Morris announcement to spend nearly $1 billion to end smoking sounds like fake news

The tobacco industry creating a foundation to end smoking is an affront to public health advocates who have been working tirelessly to end the tobacco use ep

JUUL on YouTube

Researchers found more than 8,000 JUUL-related videos that received a total of 260 million views over the 3-year period from 2016 to 2018.

Young people quitting nicotine get help from truth®

Young people quitting nicotine get help from truth

Flavored tobacco policy resource center

Zyn rewards program follows Big Tobacco’s marketing playbook

Zyn rewards program follows Big Tobacco’s marketing playbook

Industry influencer: how tobacco content is infiltrating social media

Tobacco content, including branded promotional content and misinformation about tobacco and nicotine, is commonplace on social media.

What is Zyn and what are oral nicotine pouches?

As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

Drop in smoking rate proves public education and smart public policy works

The fact that fewer adults are smoking is spectacular news and a credit to the combined efforts of the entire tobacco control community.

What the Oscars tell us about smoking in the movies in 2017

Of the 2017 Oscar-nominated feature films that were rated PG-13 (excluding animation and documentary categories), 70 percent depicted tobacco use.

Tobacco industry using sponsored content in major media outlets to shift public perception and makeover its image despite continued sale of harmful products, Truth Initiative research shows

Big Tobacco is turning to sponsored content in America’s most prestigious news outlets to rehabilitate its poor image and continue efforts to mislead the pub

Nearly 1 in 5 youth say they have seen JUUL used in school

Almost one-fifth of middle and high school students have seen the popular new e-cigarette JUUL used in school, according to a Truth Initiative® survey.