reports

annual reports & financial statements

Each year we report on our activities and achievements and the progress we’ve made in achieving a tobacco-free generation.

Our organization became Truth Initiative in 2015 and was known previously as Legacy or the American Legacy Foundation. You can explore our most recent annual reports along with financial information here in PDF format.

Truth Initiative is a 501(c)(3) non-profit organization. An independent audit of our financial statements is conducted every year.

2016

annual report

2016 was a year driven by creative inspiration, exciting innovation and measurable impact as we significantly advanced our mission to achieve a culture where all youth and young adults reject tobacco.

financial statements

Financial Statements and Report of Independent Certified Public Accountants

990 Form

990-T Form

2015

annual report

Last year was a transformative year for Truth Initiative, complete with a new name, a new home, a new brand look and a new themeline tying together our work under the truth banner with a clear and definitive statement of purpose: Inspiring Tobacco-Free Lives. 

financial statements

Financial Statements and Report of Independent Certified Public Accountants

990 Form

990-T Form

2014

annual report

 Change. Progress. Inspiration. The 15th year of our work in the fight to end tobacco-related illness and death is a year of change, a time for progress, and a source of inspiration that will carry us through 2015 and beyond.

financial statements

Financial Statements and Report of Independent Certified Public Accountants

990 Form

990-T Form

2013

annual report

Refocused & Rededicated. We innovate and continue to change social norms around tobacco: truth® pushes new boundaries through gaming strategies, we host a college concert tour and expand our grassroots summer tour, we do critical work with Head Start, and we protect the environment from the most littered item in the nation.

financial statements

Financial Statements and Report of Independent Certified Public Accountants

990 Form

990-T Form

2012

annual report

Charged for Life. A Report of the Surgeon General cites the effectiveness of the truth campaign at preventing youth tobacco use, while truth and our research and community programs take aim at the use of menthol and other tobacco flavors meant to appeal to youth. ​

financial statements

Financial Statements and Report of Independent Certified Public Accountants

990 Form

990-T Form

2011

annual report

Connecting People to a Public Health Revolution. We shift to reach consumers in the digital space via social media and at the grassroots level with our truth tour and Legacy Partnerships for Healthier Communities initiative. Our EX campaign goes completely digital, with 2.5 million visitors and more than a half million registered users.

financial statements

Financial Statements and Report of Independent Certified Public Accountants

990 Form

990-T Form

2010

annual report

Ten Years. We celebrate the 10-year anniversary of the truth campaign in 2010. Research finds this highly effective public health intervention prevented 450,000 teens from smoking in its first four years alone and was responsible for 22 percent of the overall decline in youth smoking between 2000 and 2002.

financial statements

Financial Statements and Report of Independent Certified Public Accountants

990 Form

990-T Form