what we do
We seek, speak and spread the truth about smoking, vaping, and nicotine
The latest news from Truth Initiative
Visit press centerhear it first
Sign up for breaking news
& latest announcements
In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.
Truth Initiative is America's largest nonprofit public health organization committed to making tobacco use and nicotine addiction a thing of the past.
Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.
We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.
Truth Initiative Schroeder Institute®
truth® campaign
Enlist in our movement, explore youth activism programs, share quitting resources and learn about more ways you can get involved.
Truth Initiative Schroeder Institute®
truth® campaign
The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable achievement in the fight against youth tobacco use.
Read Moretruth is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”
Read more"Kathy's impressive background, extensive experience and passion for public health make her an exceptional choice to lead Truth Initiative."
-Truth Initiative Board Chair Mike Moore
Read MoreThe concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no longer used.
Read moreThis expanded, free digital course aims to equip students with essential knowledge to protect themselves and others from the risks associated with both prescription drug misuse and fentanyl.
Read moreInspiring lives free from smoking, vaping and nicotine
Learn about our missionSign up for breaking news
& latest announcements