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New report finds more than half of top films in 2024 featured tobacco imagery
Over half (51%) of the top 152 box office films released in 2024 contained depictions of tobacco, up from 41% in 2023
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New Report Warns: Viral Smoking Imagery Could Undermine Youth Prevention Gains
Truth Initiative’s seventh annual “While You Were Streaming” report exposes the ongoing presence of tobacco in top shows, movies, and music videos
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Cessation Research Study
Check to see if you’re eligible to participate in a clinical trial evaluating a quit smoking or vaping program developed by Truth Initiative.
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Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens
New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.
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What is hookah?
This centuries-old waterpipe is used for smoking flavored tobacco called shisha, which is heated by charcoal to create smoke that is inhaled through a hose a
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New Surgeon General’s Report Offers Much-Needed Vision for Eliminating Tobacco-Related Health Disparities
Tobacco-related health disparities are a persistent yet solvable problem, and the remarkable progress made in eliminating these inequities shows that we are
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Tobacco in Films: 2024
This report examines the presence of tobacco imagery in the top 2024 box office films, highlighting an increase in tobacco use portrayals compared to 2023.
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To fully understand tobacco use among AANHPI, representation in research matters
More specific data is needed to study tobacco use among the AANHPI community and help address disparities.
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As National Sales of E-Cigarettes Climb, Report Shows that State Restrictions on Flavored Products Are Critical to Protect Young People
E-cigarettes in youth-friendly flavors like candy and mint are top sellers and contain more addictive nicotine than ever before
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Young people enrolled in Truth Initiative quit vaping program report high levels of e-cigarette addiction
The research suggests that those with higher levels of e-cigarette addiction may be more likely to seek help quitting.
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Native Hawaiian and Pacific Islander American youth report high levels of e-cigarette use
Native Hawaiian and Pacific Islander youth in the U.S.
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New Report Details Alarming Surge in Tobacco Imagery in On-Screen Entertainment Most Popular Among Youth and Young Adults
Tobacco imagery is surging in shows, social media, music videos and movies — including nearly every Best Picture nominee at the 2024 Academy Awards
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