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    Research and evaluation

    ​Truth is nothing without facts and data. That’s why each of our initiatives is backed by rigorous research and scientific analysis. By investigating the issues around commercial tobacco use and nicotine addiction — and sharing our findings — we can create the most effective tools and programs to amplify our efforts, inspire action and help people quit.

  2. News Article News Article Research & Resources

    Where does research on marijuana stand?

    To help inform future public health, an in-depth review of existing research from 1999 through 2016 on the health effects of marijuana was conducted.

  3. News Article News Article Research & Resources

    Where we stand: Invest in research on sub-populations

    Tobacco is not an equal opportunity destroyer.

  4. Research Article Research Article Research & Resources

    When is crowdsourced data most useful for research?

    Crowdsourced data collection is gaining popularity because it is convenient, inexpensive and relatively quick.

  5. Research Article Research Article Research & Resources

    Three ways to improve research on social support in smoking interventions

    The rise in the popularity of online social networks has accelerated interest in evaluating the role of social support specifically in online health interven

  6. Research Article Research Article Research & Resources

    Research funded to study the appeal of menthol and smoking by people with HIV

    Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative received funding for two one-year pilot projects from MeTR

  7. Research Article Research Article Research & Resources

    New research sheds light on who smokes menthol cigarettes

    Young adults who smoke menthol cigarettes are more likely to be female, black or Hispanic, or identify as LGBT compared to non-menthol smokers

  8. News Article News Article Research & Resources

    Research finds tobacco imagery on TV and streaming shows drives youth vaping

    Truth Initiative research is the first to show the link between exposure to tobacco content in episodic content on streaming, broadcast and cable platforms a

  9. Research Article Research Article Research & Resources

    How tobacco control researchers can make flavored tobacco policies equitable

    Action-oriented, equity-focused strategies can ensure policies are maximally effective and reduce health disparities.

  10. New leadership announced for the Schroeder Institute for Tobacco Research And Policy Studies

    truth Initiative®, America’s largest non-profit public health organization dedicated to making tobacco use a thing of the past, today announced the promotion

  11. New research underscores need for FDA take action on misleading packaging

    Nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful, compared to 8.3 percent of smokers of other brands

  12. News Article News Article Research & Resources

    Researchers reviewed nearly 700 e-cigarette studies. What did they find?

    E-cigarettes have altered the market for tobacco products in recent years, leaving many lingering questions: How harmful are they?