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  1. Research Article Research Article Research & Resources

    New study: Price increases can reduce underage e-cigarette use

    Higher e-cigarette prices and taxes can reduce the number of days teens use e-cigarettes and decrease current e-cigarette use

  2. Research Article Research Article Research & Resources

    Your favorite artist feat. Big Tobacco: top music videos in the hottest genres frequently feature tobacco imagery

    Nearly 20% of music videos for top 10 billboard songs from 2018 to 2021 featured tobacco products

  3. Research Article Research Article Research & Resources

    Majority of Natural American Spirit smokers believe brand is less harmful

    Researchers found that nearly 64 percent of Natural American Spirit smokers inaccurately believe the cigarettes are less harmful than other brands.

  4. News Article News Article Research & Resources

    Here’s another reason to remove smoking from video games

    With smoking widespread in video games, new Truth Initiative® research is giving creators another reason to remove tobacco from their games.

  5. Research Article Research Article Research & Resources

    Most of JUUL's Twitter followers are underage

    Most users following JUUL’s official Twitter account (@JUULvapor) are underage, according to a new research study.

  6. Research Article Research Article Research & Resources

    Vaping more than triples odds that young people will use little cigars and other combustible tobacco products

    New Truth Initiative research becomes the first to link e-cigarette and future cigar use.

  7. Research Article Research Article Research & Resources

    Out with tobacco/cigarettes and in with apples: How teamwork can create healthier stores

    As retailers who sell tobacco face a declining cigarette market, advocates for tobacco control, nutrition, and physical activity have an opportunity to colla

  8. Research Article Research Article Research & Resources

    Black D.C. neighborhoods have greater marketing for flavored tobacco products, including cigars

    The targeted marketing of flavored tobacco products like flavored cigars presents another way tobacco is a social justice issue.

  9. Video Video Research & Resources

    American Spirit: Not a safer choice

    Researchers at the Schroeder Institute for Tobacco Research and Policy Studies at Truth Initiative® found that nearly 64 percent of Natural American Spirit s

  10. Research Article Research Article Research & Resources

    How Twitter can help de-normalize menthol cigarettes

    Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.

  11. News Article News Article Research & Resources

    How your zip code could make it harder for non-daily smokers to quit

    Non-daily smokers who live near more cigarette retailers are less successful at quitting, according to new research published in Tobacco Control.

  12. Research Article Research Article Research & Resources

    How effective are tobacco control policies?

    Tobacco taxes have the greatest potential to slash smoking rates, according to a review of studies that use simulation models to assess the existing and futu