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  1. Research Article Research Article Research & Resources

    How tax increases could impact e-cigarette sales

    E-cigarette sales at convenience stores in Minneapolis increased significantly after Minnesota increased taxes on tobacco products in 2013, followed by a dec

  2. Truth Campaign snags 2 Ogilvy Awards

    truth® won two Advertising Research Foundation David Ogilvy Awards for its truth campaign inspiring youth to end tobacco use, including a Gold in the New Aud

  3. News Article News Article Research & Resources

    Where we stand: Tobacco and the cancer moonshot

    Truth Initiative is urging the National Cancer Moonshot Task Force to take immediate action to emphasize tobacco control in the initiative.

  4. Research Article Research Article Research & Resources

    How graphic warning labels could trigger thoughts of quitting

    New research shows that viewing graphic anti-smoking images on cigarette packs triggers brain activity linked to emotion, decision-making and memory, suggest

  5. Truth Initiative launches advanced quit-smoking program for employers and health plans

    Truth Initiative®, in collaboration with Mayo Clinic, today announced the EX® Program, an innovative quit-smoking program designed for employers, health syst

  6. News Article News Article Research & Resources

    Where we stand: Smoke-free public housing

    Truth Initiative and The Society for Research on Nicotine & Tobacco weighed in on a rule proposed by the Department of Housing and Urban Development to i

  7. Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

    Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

  8. Research Article Research Article Research & Resources

    Exposure to e-cigarette ads may enhance curiosity/usage among young adults

    Exposure to e-cigarette advertisements may enhance curiosity and usage among young adults, according to the study “Impact of Exposure to Electronic Cigarette

  9. Research Article Research Article Research & Resources

    How alcohol could be driving use of little cigars among some men

    Men who smoke both cigarettes and little cigars, who want to quit smoking and who report drinking alcohol more frequently are more likely to use little cigar

  10. News Article News Article Research & Resources

    3 takeaways from the National Cancer Institute report on tobacco-related health disparities

    A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.

  11. Research Article Research Article Research & Resources
  12. New report finds parents unaware that video games contain smoking images with many targeting teens

    Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are