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What is JUUL?
JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.
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African American Infographic
There are up to 10x more tobacco ads in black neighborhoods than in other neighborhoods
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New report shows that Marlboro is one of the most influential brands among teenagers
A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.
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Schools in low income areas
There are more tobacco retailers near schools in low-income areas than in other areas
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4 revelations from a Reuters investigation into Philip Morris
A Reuters investigative series into the secret strategies of PMI uncovers the company’s methodical, long-term plan to undermine public health science and glo
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‘Worth More’ campaign exposes Big Tobacco for its manipulation of lower-income communities
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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Why are 72% of smokers from lower-income communities?
Tobacco companies have targeted low-income populations in many ways over many years, creating smoking rate disparities that did not previously exist.
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How Big Tobacco made cigarettes more addictive
The tobacco industry has leveraged modern science for more than 50 years to manipulate their products to make them even more addictive.
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New report shows that e-cigarettes can both harm and help the smoking epidemic
A National Academies of Sciences, Engineering, and Medicine report outlines the evidence-based consensus on the health consequences of e-cigarettes.
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These 10 youth-serving groups want to get smoking off movie screens
Ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get rid of smoking in movies, one of the few places where it continues
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Tobacco and pharmacies don’t mix: Truth Initiative attends annual Walgreens shareholder meeting
Truth Initiative Attends Annual Walgreens Shareholder Meeting where the organization will again ask the company to reconsider selling tobacco products.
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