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  1. Research Article Research Article Research & Resources

    FDA enforcement likely resulting in minimal impact on e-cigarette accessibility

    New study finds that nearly all warning letters sent during the timeframe targeted small, online retailers, likely resulting in minimal impact on e-cigarette

  2. Research Article Research Article Research & Resources

    High-nicotine e-cigarettes dominate the market, with sales increasing 15-fold in five years

    Sales of e-cigarettes with the highest levels of nicotine (5% or greater nicotine strength) have grown drastically in the past five years

  3. Truth Initiative Applauds FDA Decision on Big Tobacco’s Menthol E-Cigarette Products

    Truth Initiative applauds the FDA's decision to issue marketing denial orders (MDOs) for two of R.J.

  4. FDA’s Latest Marketing Denial Order for Menthol E-Cigarette Products Underscores Its Continued Commitment to Sound Science

    Truth Initiative applauds the FDA latest announcement issuing market denial orders (MDOs) for two menthol e-cigarette products

  5. Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people

    A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am

  6. Research Article Research Article Research & Resources

    Vaping advocates promote false claims on Twitter about COVID-19 and e-cigarettes

    Vaping advocates on Twitter promoted false claims about the ability of tobacco, nicotine, or vaping to treat or prevent COVID-19

  7. News Article News Article Research & Resources

    E-cigarette industry spends millions on discounts and sampling, practices that help recruit young users

    Price incentives like discounts, coupons, and sampling can undercut the impact of excise taxes and other proven effective tobacco control measures

  8. Research Article Research Article Research & Resources

    Cooling flavors dominate the e-cigarette market, underscoring need for strong rules on menthol

    New findings indicate that cooling flavors are a huge part of the e-cigarette market.

  9. 2022 survey shows youth e-cigarette epidemic remains a serious public health threat

    Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a

  10. News Article News Article Research & Resources

    5 keys to reversing the youth e-cigarette epidemic

    Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.

  11. FDA’s announcement on Logic’s e-cigarette products underscores urgent need for decisions on top e-cigarette brands comprising 75% of the market and should include menthol flavors

    We are grateful to see movement again by the FDA on the e-cigarette pre-market approval process under Dr. Califf’s leadership

  12. Report Report Research & Resources

    Action needed on e-cigarettes

    Endorsing the important public health strategy of harm minimization, Truth Initiative supports a number of policies with regard to e-cigarettes.