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Truth Initiative Applauds FDA Decision on Big Tobacco’s Menthol E-Cigarette Products
Truth Initiative applauds the FDA's decision to issue marketing denial orders (MDOs) for two of R.J.
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Old tactics, new products: how big tobacco targets women in e-cigarette marketing
The tobacco industry’s aggressive targeting of women – in addition to young people, Black Americans and other racial and ethnic minorities, and LGBTQ individ
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FDA’s Latest Marketing Denial Order for Menthol E-Cigarette Products Underscores Its Continued Commitment to Sound Science
Truth Initiative applauds the FDA latest announcement issuing market denial orders (MDOs) for two menthol e-cigarette products
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Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people
A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am
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Vaping advocates promote false claims on Twitter about COVID-19 and e-cigarettes
Vaping advocates on Twitter promoted false claims about the ability of tobacco, nicotine, or vaping to treat or prevent COVID-19
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E-cigarette industry spends millions on discounts and sampling, practices that help recruit young users
Price incentives like discounts, coupons, and sampling can undercut the impact of excise taxes and other proven effective tobacco control measures
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Cooling flavors dominate the e-cigarette market, underscoring need for strong rules on menthol
New findings indicate that cooling flavors are a huge part of the e-cigarette market.
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2022 survey shows youth e-cigarette epidemic remains a serious public health threat
Over 2.5 million teens use e-cigarettes with nearly half (46%) of high schoolers who vape doing so on a frequent basis putting a new generation at risk for a
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5 keys to reversing the youth e-cigarette epidemic
Here are some key takeaways about the action needed to end the youth e-cigarette epidemic.
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FDA’s announcement on Logic’s e-cigarette products underscores urgent need for decisions on top e-cigarette brands comprising 75% of the market and should include menthol flavors
We are grateful to see movement again by the FDA on the e-cigarette pre-market approval process under Dr. Califf’s leadership
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Young e-cigarette users report widespread use of flavor blends and “concept” flavors like Iced Mango, Blue Dream, and OMG
The study highlights the need to establish consistent classification of flavored e-cigarettes to track the proliferation of new products and flavors.
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Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people
A new study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.
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