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  1. News Article News Article Research & Resources

    How a group of Indiana youth is changing social norms around smoking

    Grant recipients in Indiana are educating and engaging young people around the issue of tobacco use in movies, at local events and on social media.

  2. News Article News Article Research & Resources

    Q&A: How to train emerging activists to support a social movement

    Enlisting youth and young adults is an important part of igniting and sustaining social movements. But how can you help emerging activists be effective?

  3. News Article News Article Research & Resources

    How tobacco products harm the environment from their manufacture to consumption

    The process of growing tobacco, manufacturing tobacco products and delivering them to retailers causes severe and irreversible damage to the environment.

  4. News Article News Article Research & Resources

    Q&A: How youth activists are pressuring Walgreens to stop selling tobacco

    We spoke with current and former youth activism fellows about their visit to this year’s Walgreens shareholders meeting and why getting rid of tobacco in pha

  5. News Article News Article Research & Resources

    How an email from a grieving father inspired a Fortune 500 company to fight opioids

    As part of their effort to play a role combatting the opioid crisis, Leidos is contributing to Truth Initiative to fund the research behind The Truth About O

  6. Research Article Research Article Research & Resources

    How to reduce tobacco use in "social smokers"

    Since “social smokers” typically do not identify as smokers, they can be difficult to reach to prevent escalation of tobacco use or facilitate quitting.

  7. Research Article Research Article Research & Resources

    How Twitter can help de-normalize menthol cigarettes

    Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.

  8. Research Article Research Article Research & Resources

    How mobile marketing for e-cigarettes may be aimed at youth

    E-cigarette marketing on mobile channels shows that companies are emphasizing flavors and high-tech features, strategies that may attract youth.

  9. News Article News Article Research & Resources

    How big is Big Tobacco’s marketing budget?

    The FTC just released its cigarette and smokeless tobacco report showing exactly how much money tobacco companies spend on marketing and advertising.

  10. News Article News Article Research & Resources

    How tobacco companies linked cigarettes and mental health

    Truth Initiative® explores three ways that tobacco companies linked cigarettes and mental health.

  11. News Article News Article Research & Resources

    How local and state governments are taking on in-store tobacco promotions

    With most retailers and wholesalers receiving incentives to promote tobacco products, state and local governments are acting to reduce the impact of tobacco

  12. News Article News Article Research & Resources

    Is your kid using JUUL or another e-cigarette? Here’s how you can help them quit

    If your child is one of the 3 million+ youth using e-cigarettes, like JUUL, they’re at risk for nicotine addiction, but there are ways to help.