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Significant Drop in Youth E-Cigarette Use Marks Progress, But Nearly 40% of Teens Who Vape Frequently Remain at High Risk for Nicotine Addiction, a Serious Public Health Concern
The 2024 National Youth Tobacco Survey (NYTS) shows significant progress in reducing youth e-cigarette use, with half a million fewer middle and high school
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How the tobacco industry markets vaping nicotine as stress relief
Some vape manufacturers are using a similar strategy to market e-cigarettes that tobacco companies used for decades to sell cigarettes: advertising them as s
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Q&A: LGBT pride in ending nicotine and tobacco use
Decades of targeting marketing in the LGBT community has contributed to higher prevalence of tobacco use.
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What is “tobacco-free” nicotine?
These flavored products, which have yet to face significant regulation, are prompting concerns about youth use and causing confusion.
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How have e-cigarettes changed over time?
The e-cigarette market is constantly evolving and adapting to keep existing customers and attract new users.
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New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"
truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”
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Nicotine-Free Generation
Nicotine-Free Generation policies eliminate this toll over time by phasing out sales of tobacco or nicotine products.
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More e-cigarettes are entering the market, with increasingly high concentrations of nicotine
Two concerning trends are appearing in national e-cigarette sales data: more unique e-cigarette products are available for sale, and they contain increasingl
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Nicotine and the young brain
Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus
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Bigger, stronger, and cheaper: Disposable e-cigarettes have more nicotine and are more accessible than ever
Disposable e-cigarettes sold in the U.S.
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“Tobacco-free nicotine” labels for e-cigarettes increase purchase intentions among teen e-cigarette users
A new study finds that labeling e-cigarettes with “tobacco-free nicotine” increases teenage e-cigarette users’ intentions to purchase e-cigarettes
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New study shows many young oral nicotine pouch users also smoke and vape
Most young people who use oral nicotine pouches also smoke cigarettes (73%) and nearly half vape nicotine (49%), according to a recent Truth Initiative
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