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Tobacco is a social justice issue: The military

Tobacco use disproportionately affects many populations—the same groups who have a long history of being exploited by the tobacco industry.

Next chapter begins as tobacco control leader becomes Truth Initiative

The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth®campaign for 15 yea

New U.S. Senate bill would raise tobacco legal age from 18 to 21

The best way to protect adolescents from tobacco related illness and death is to help them avoid smoking altogether. We applaud the introduction of S.

New report finds parents unaware that video games contain smoking images with many targeting teens

Smoking is prevalent and often glamorized in video games played by youth, but a new report, released today by Truth Initiative®, finds that most parents are

Prescription Drug Safety

To help young people better understand and navigate the growing prescription drug misuse crisis in our country, Prescription Drug Safety: Know the truth educ

Significant drop as teen cigarette smoking hits 7%

Teen cigarette use has declined to an historic low of 7 percent, proving that national efforts to prevent teen smoking are working.

Take Action

Enlist in our movement, explore our youth activism and leadership programs, share quitting resources, or donate — there are many ways you can take action now. Learn more about how you can be part of preventing youth and young adult nicotine addiction and empowering quitting for all.

2016 Annual Report

2016 was a year driven by creative inspiration, exciting innovation and measurable impact as we significantly advanced our mission to achieve a culture where

Featured Community Projects

Truth Initiative encourages young people to take action in their communities by developing and implementing local commercial tobacco control projects. From a documentary on the infiltration of menthol cigarettes into the African-American community to a children's book encouraging Native American youth to reject tobacco, young people across the nation are engaging, educating and empowering their community members to end tobacco use.

Explore examples of youth activists in action.

Vivian Nartey

As a Youth Liaison on the Truth Initiative Board of Directors, Vivian Nartey brings a fresh, informed perspective to nonprofit organizational leadership

Dangerous delays: The failure to regulate e-cigarettes

E-cigarettes have been allowed to stay on the market for years without undergoing a full review of their public health impact, sparking a sustained and ongoing epidemic of youth use.

Samuel Rose

Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role a