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3 ways JUUL harms the environment

As sales of JUUL skyrocket alongside surging youth e-cigarette use, the risks e-cigarettes pose to the environment will only grow.

Surveying how the tobacco industry markets flavored products in five Midwest cities

Flavored tobacco products continue to fuel dangerous youth nicotine use.

JUUL spends more than double on corporate responsibility advertisements compared to youth prevention efforts

A new study highlights the tobacco industry’s efforts to overhaul its reputation as it recruits a new generation of tobacco users.

What we know and don’t know about Puff Bar right now

As Puff Bar’s popularity grew, so did the many questions and concerns about the product and the company behind it.

New paper recommends a national settlement agreement with JUUL include a youth prevention campaign

According to recommendations in a new Public Health Law Center paper, a national settlement with JUUL should include a prevention campaign.

truth debunks myth that vaping nicotine relieves stress

The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes

JUUL use doubles in one year, driving ’unprecedented increase’ in tobacco use among young people

The percentage of young people aged 15-34 who have ever used JUUL more than doubled between 2018 and 2019, signaling an alarming increase in use frequency.

truth launches fake vape company “depression stick!” to make a point

Truth Initiative, revealed its latest youth e-cigarette education effort exposing nicotine’s role as a contributor to the worsening youth mental health crisi

Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

Television, Print and Social Ad Campaign Calls on President Trump to Put Kids’ Lives Above Tobacco Industry Profits

Public health advocates urge administration to issue guidance prohibiting all flavored e-cigarettes.

Young People Celebrate What Quitting Vaping Means to Them in New truth® #ThisIsQuitting TikTok Challenge

As momentum around quitting e-cigarettes mounts, truth is inspiring young vapers to get creative with a TikTok challenge and an innovative resource to quit.<

What is JUUL?

JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.