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Proposal to Lower Nicotine Levels Represents Historic Step Forward for Public Health
The FDA’s proposed rule to make cigarettes and certain other combusted tobacco products minimally or nonaddictive by limiting the level of nicotine.
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Unhooking Gen Z: Truth Initiative Launches “Outsmart Nicotine” and Enhanced EX Program
Outsmart Nicotine, an uplifting, multi-platform campaign designed to reach 18- to 24-year-olds and encourage freedom from nicotine addiction.
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Nearly 50% of Young People Who Use Nicotine Resolve to Quit in 2025
Truth Initiative has launched Outsmart Nicotine, a new campaign designed to introduce young people to EX Program, a comprehensive quitting resource
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“Outsmart Nicotine”: Truth Initiative launches national campaign to help young people quit vaping with EX Program
“Outsmart Nicotine,” a new campaign from Truth Initiative, empowers young people to break free from the cycle of nicotine addiction with an enhanced EX Progr
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Groundbreaking Study Reveals Text Message Vaping Cessation Program Also Helps Young People Quit Cannabis
First study to demonstrate that interventions to help quit vaping nicotine can simultaneously reduce cannabis use among adolescents and young adults
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TV ads for e-cigarettes and nicotine pouches show youth-appealing content that is banned for cigarettes
Television ads for JUUL, Vuse, and Velo included young models, animations, and music while emphasizing e-cigarette flavors and themes of self-expression and
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2024 Monitoring the Future Survey Shows Persistent Nicotine Dependence Despite Meaningful Gains in Reducing Youth E-Cigarette Use
The 2024 Monitoring the Future Survey (MTF) shows promising signs in the effort to reduce youth e-cigarette use
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Young people quitting nicotine get help from truth®
Young people quitting nicotine get help from truth
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How celebrity-branded and tech-forward e-cigarettes may be contributing to youth nicotine use
In the growing e-cigarette marketplace, celebrity brands and tech-forward designs may be contributing to youth uptake of these cheap, flavored, and highly ad
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Tobacco in Films: 2024
This report examines the presence of tobacco imagery in the top 2024 box office films, highlighting an increase in tobacco use portrayals compared to 2023.
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As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources
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How popular are oral nicotine pouches and lozenges?
In the face of declining cigarette sales and expanding restrictions on flavored e-cigarettes, some tobacco companies are rapidly expanding their oral nicotin
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