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Youth vaping, smoking & nicotine use

JUUL sales increase more than 600% in a year, underscoring popularity among teens

Sales increased 641% in just one year, from 2.2 million devices sold in 2016 to 16.2 million devices sold in 2017.

New truth initiative study finds that pervasive tobacco imagery in popular shows poses new threat, making youth more prone to e-cigarette use

New study finds that youth and young adults with high exposure to tobacco imagery in streaming and TV shows are three times more likely to start vaping compa

Big Tobacco $20: States $1 = deadly ratio

Tobacco companies spend $20 to market their deadly products for every $1 the states spend on programs to prevent kids from smoking and help smokers quit, acc

As Oscar season kicks off, tobacco imagery still pervades movies

As youth vaping remains at epidemic levels, tobacco imagery in movies can contribute to an overall problem.

Action needed: Tobacco in pop culture

Despite a 1998 law prohibiting paid tobacco product placements in movies and TV programming, tobacco imagery is still seen on screens everywhere, including m

Misplaced trust in tobacco companies tied to nearly doubled odds of vaping in young people

New study shows young people had nearly twice the odds of using e-cigarettes if they thought that tobacco companies don’t want young people to try vaping so

Tobacco imagery lights up Oscar-nominated movies, including 80% of Best Picture nominees

Eight of the 10 films nominated for Best Picture at the 2022 Oscars and more than half (61%) of all this year’s Oscar-nominated feature films contain tobacco

Tobacco industry uses flawed study to oppose flavored tobacco restrictions

Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

How the tobacco industry uses sponsored content in major media outlets to shift public perception

The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer

Young adults living in vulnerable D.C. communities see more flavored tobacco marketing

Young people living in areas with lower incomes, higher proportions of racial/ethnic minorities, and higher smoking rates had more than seven times higher od

Tobacco use in the Asian American community

This fact sheet about smoking and Asian Americans outlines patterns of use, industry targeting and health effects.