Our top issues

In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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Who we are

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Research & resources

Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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Join us in preventing youth and young adult nicotine addiction and empowering quitting for all.

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  1. Truth Initiative Logo
    Financial Statement Report

    2021 Financial Statements

    We have audited the accompanying consolidated financial statements of Truth Initiative Foundation and Affiliate (Truth Initiative), which comprise the consol

  2. Our Team

    Caitlin Carroll

    Caitlin Carroll is a content and editorial leader with over 20 years of experience in media and mission-driven communications.

  3. Tricia Kenney Headshot
    Our Team

    Tricia Kenney

    Tricia Kenney is an award-winning and creatively driven communications leader, who brings a proven track record of strategic media and public relations exper

  4. Our Team

    Christy Hartsell

    Christy Hartsell is responsible for leading our efforts to engage with companies, government entities, foundations and other organizations to provide critica

  5. Headshot of Doug Harris
    Our Team

    Doug Harris

    As the Vice President of software development for the Innovations Center at Truth Initiative, Doug Harris leads the team responsible for building EX Program,

  6. Our Team

    Megan Jacobs

    As the Senior Vice President of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design t

  7. Spencer Cox Headshot
    Our Team

    Spencer J. Cox

    Gov. Spencer J.

  8. Amanda Graham Headshot
    Our Team

    Amanda L. Graham

    As Chief Health Officer, Dr. Graham leads the tobacco cessation efforts of Truth Initiative with a focus on improving the health of the nation.