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How graphic warning labels could trigger thoughts of quitting

New research shows that viewing graphic anti-smoking images on cigarette packs triggers brain activity linked to emotion, decision-making and memory, suggest

Where we stand: Smoke-free public housing

Truth Initiative and The Society for Research on Nicotine & Tobacco weighed in on a rule proposed by the Department of Housing and Urban Development to i

Dramatic decrease in young adult cigarette use since 2005

Smoking among young adults aged 18 to 24 dropped by nearly one third (31.6 percent) from 2005 to 2014, according to data from the 2014 National Health Interv

Truth Initiative launches advanced quit-smoking program for employers and health plans

Truth Initiative®, in collaboration with Mayo Clinic, today announced the EX® Program, an innovative quit-smoking program designed for employers, health syst

CDC/FDA show seven of ten youth using tobacco use flavored products

The Centers for Disease Control and Prevention (CDC) and the Food and Drug Administration (FDA) released two studies of youth tobacco use drawn from the 2014

FTC intends to track e-cig sales and marketing

All indications are that the popularity of e-cigarettes is rising.

Exposure to e-cigarette ads may enhance curiosity/usage among young adults

Exposure to e-cigarette advertisements may enhance curiosity and usage among young adults, according to the study “Impact of Exposure to Electronic Cigarette

Breast cancer awareness month: 5 facts about tobacco

Tobacco has clear links to 12 different types of cancer.

Cigarette smoking among teens down, but e-cigarette use up

Teen smoking of traditional tobacco cigarettes in the United States reached a new low of eight percent in 2014, but the data from the annual “Monitoring the

Warner Series: Surgeon General challenges youth to #FinishIt

Despite great strides in reducing cigarette smoking, tobacco use remains an important public-health challenge according to U.S.

Youth Vaping Prevention & Resources to Quit

To educate America’s students about the health dangers of e-cigarette use and reverse the pervasive youth vaping epidemic, Truth Initiative has launched a na

2018 PRSA Thoth Awards

Best Use of Research  

"Business or Exploitation?"