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  1. News Article News Article Research & Resources

    The American public’s opinion of Big Tobacco

    In partnership with Campaign for Tobacco Free Kids, Truth Initiative conducted a national survey of registered voters ages 18 and older about their views of

  2. Fact Sheet Fact Sheet Research & Resources

    Menthol: Facts, stats and regulations

    Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.

  3. News Article News Article Research & Resources

    Why American Spirit cigarettes could be especially dangerous

    New research shows that cigarette pack design elements and descriptors continue to influence smokers.

  4. As E-Cigarette Makers Face Critical September 9 Deadline, Leading Health Groups Urge FDA Not to Allow Sale of Any Flavored Products

    Health groups endorse key principles to guide FDA review of e-cigarettes and other tobacco products, call for rigorous scientific evidence and prompt removal

  5. News Article News Article Research & Resources

    How popular are oral nicotine pouches and lozenges?

    In the face of declining cigarette sales and expanding restrictions on flavored e-cigarettes, some tobacco companies are rapidly expanding their oral nicotin

  6. Trump Administration Should Not Exempt Vape Shops or Any Flavors from Its Plan to Clear the Market of All Flavored E-Cigarettes

    The Trump Administration may be backing away from its plan to clear the market of all flavored e-cigarettes as well as allowing the continued sale of flavore

  7. Leading Health Groups Back Michigan Gov. Whitmer’s Emergency Action to Address the Youth E-Cigarette Epidemic

    Michigan Gov. Gretchen Whitmer has addressed the growing epidemic of youth e-cigarette use by suspending sales of all flavored e-cigarettes in the state.

  8. EX Program by Truth Initiative leans into digital health boom to increase access for tobacco users, leading to record growth

    The EX Program broke important new ground in 2021, with sharp increases in both new clients and enhancements to its enterprise tobacco cessation solution for

  9. Graphic Cigarette Warnings Proposed by FDA Are Long Overdue, But Agency Must Meet March 2020 Deadline to Finalize Them

    The graphic cigarette health warnings proposed by the FDA are a critical and long-overdue step forward in the nation’s battle against tobacco use.

  10. In Public Health Win, Federal Court Sets 10-Month Deadline for E-Cigarette Makers to Apply to FDA to Keep Products on the Market

    A federal judge set a deadline of May 12, 2020, for e-cigarette manufacturers to apply to the FDA and submit their products for public health review if they

  11. New Report: As Youth E-Cigarette Epidemic Worsens, States Continue to Shortchange Prevention Programs That Could Help

    New report challenges states to do more to fight tobacco use – still the nation’s No.

  12. And the Oscar goes to…the tobacco industry

    Of the 10 films nominated for Best Picture, 80% featured smoking and vaping depictions.