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Big Tobacco finally forced to tell the truth about its deadly products through court-ordered ads
The tobacco industry has begun publishing advertisements, or “corrective statements,” outlining the truth about the deadly and harmful effects of cigarettes.
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Truth Initiative and CVS launch program to help HBCUs and community colleges go tobacco-free
Truth Initiative and the CVS Health Foundation are joining together to support HBCUs and community colleges implement smoke- or tobacco-free campus policies.
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truth® calls out tobacco industry for profiling disguised as target marketing
Tobacco is not an equal opportunity killer.
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truth and Vans team up to spread life-saving messages
truth® is a lifestyle brand. From the beginning, truth has been connected to music, gaming, sports, art and fashion.
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truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign
truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.
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Truth Initiative calls on FDA to enforce graphic warning labels requirement
Truth Initiative joined public health groups to file a lawsuit to compel the FDA to enforce a requirement that graphic health warnings appear on cigarette pa
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Back on tour: truth renews partnership with High School Nation
The truth® campaign is again partnering with High School Nation, a traveling music and arts festival that exclusively visits high school campuses
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Truth Initiative applauds action to hold maker of American Spirit accountable
Breathe DC filed a lawsuit in D.C. Superior Court on Monday against Santa Fe Natural Tobacco Company for deceptive marketing.
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Vine stars debunk social smoking myths with truth
Vine stars have an important message: no matter how much or how little you smoke, Big Tobacco gets paid every time you light up, so don’t get played!
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New report shows tobacco imagery continues to influence youth vaping initiation through on-screen entertainment most popular among 15- to 24-year-olds
Truth Initiative’s annual “While You Were Streaming” study illustrates impact of troubling trend on youth e-cigarette public health crisis
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truth truck rolls out for 18th summer of inspiring youth to end tobacco use
Each summer truth® has recruited teams of young people to tour the country and make stops at popular entertainment, music and sports events to inspire youth
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Truth Initiative and CVS Health launch program to make HBCUs and community colleges tobacco-free
Truth Initiative® and the CVS Health Foundation are joining together to work with students and administrators at Historically Black Colleges and Universities
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