Our top issues

In our fight to end smoking, vaping and nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in tobacco and substance use.

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Who we are

Truth Initiative is America's largest nonprofit public health organization committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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What we do

We provide the facts about smoking, vaping, nicotine, and the tobacco industry. We engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction, and join forces with collaborators committed to preventing youth and young adult nicotine addiction and empowering quitting for all.

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  1. Winner Award

    2017 Shorty Social Good Awards

    Environment & Sustainability

    Cigarettes:  The Ultimate Clingy Ex

  2. Winner Award

    2017 PRSA Thoth Awards

    Integrated Communications: Associations/Nonprofit Organizations

    #Catmageddon

  3. Gold Award

    2017 Shorty Social Media Award

    Hashtag

    #CATmageddon

  4. Silver Award

    2017 Shorty Social Media Award

    Call To Action

    #CATmageddon

  5. Winner Award

    2017 Shorty Social Media Award

    Pets & Animals

    #CATmageddon

  6. Winner Award

    2017 PRSA Bronze Anvil

    Media Relations, Nonprofit Organizations

    #CATmageddon

  7. Winner Award

    2017 PRSA Bronze Anvil

    Creative Tactics, Associations/Government/Nonprofit Organizations

    #CATmageddon

  8. Award of Excellence Award

    2017 PRSA Silver Anvil

    Public Service (not-for-profit)

    #CATmageddon

  9. Winner Award

    2018 Clio Awards

    Film Technique (Music - Adapted)

    "Twinkle Twinkle Little Dick"

  10. Winner Award

    2018 Cynopsis Social Good Awards

    Branded Campaign for a Digital, Broadcast or Cable TV Series

    Go Away Big Tobacco

  11. Winner Award

    2018 Cynopsis Social Good Awards

    Awareness Campaign/Initiative - Children's Sector

    Truth Trivia

  12. Winner Award

    2018 Internet Advertising Competition

    Best Advocacy Integrated ad campaign

    Rainbow Lane