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Our top issues

In our fight to prevent youth and young adult nicotine addiction and empower quitting, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.

Website Policies

Terms and conditions, privacy policy and DMCA notice

2024 Annual Report

We are pleased to share the significant progress we made in 2024, detailed in this report: Building a tobacco-free future where anyone can quit

Samuel Rose

Samuel “Sam” Rose, a rising junior at Spartanburg Community College in South Carolina, brings his personal journey as a former e-cigarette user to his role a

Apply for the Truth Initiative Tobacco/Nicotine-Free College Program

Vivian Nartey

As a Youth Liaison on the Truth Initiative Board of Directors, Vivian Nartey brings a fresh, informed perspective to nonprofit organizational leadership

Respira Vida

Jennifer Kreslake

As Vice President of Truth Initiative's Schroeder Institute, Dr.

Ted Feldman

As a member of the legal team at Truth Initiative®, Ted Feldman plays a lead role negotiating relationships and transactions between the organization an

Master Settlement Agreement

The largest civil litigation settlement in U.S. history changed tobacco control forever. The settlement is also the first chapter in the Truth Initiative origin story. Learn the basics of the Master Settlement Agreement. 

Doug Harris

As the Vice President of software development for the Innovations Center at Truth Initiative, Doug Harris leads the team responsible for building EX Program,

Tobacco in Pop Culture