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In our fight to end youth and young adult nicotine addiction, we focus on the issues that matter most. We constantly monitor the latest topics and trends in commercial tobacco and substance use.

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At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. We are the nation’s largest nonprofit public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all.

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Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.

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By driving behavior and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation support and access. All backed by rigorous research and evaluation.

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  1. Page

    Flavored Tobacco Policy Resources

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    What federal health agency cuts mean for tobacco control

    Last Updated: April 1, 2026

  3. Michael Felberbaum Headshot
    Our Team

    Michael Felberbaum

    Michael Felberbaum joins Truth Initiative as Senior Vice President of Editorial Strategy and Media Affairs. 

  4. Steve Oyer Headshot
    Our Team

    Steve Oyer

    Steve Oyer is a seasoned executive with over 45 years of business and investment experience.

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    Flavored tobacco policy resource center

    6. Menthol Mint and Ice Flavored vapes
    Cooling the Conversation: Discourse About Menthol and Flavored Tobacco Restrictions on TikTok

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    A hand holding a clear vape
    Clearly flavoured: rising popularity of ‘clear’ flavoured e-cigarettes and what online descriptions reveal

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    QUIT NICOTINE WITH EX PROGRAM

    Quitting nicotine isn't easy, but it can be done with the right support. EX Program, developed by Truth Initiative with Mayo Clinic, is a free digital cessation program that offers the proven tools, expert resources, and community support that can help people of all ages quit any tobacco or nicotine product.

  7. Kathy Crosby Headshot
    Our Team

    Kathy Crosby

    Kathy Crosby is the CEO and President of Truth Initiative, the nation’s largest nonprofit public health organization dedicated to preventing youth

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    Tobacco Research & Policy Newsletter

    Truth Initiative provides state officials, policymakers, and staff working on tobacco and consumer protection issues with the latest research on tobacco products and their use, sale, and marketing, as well as developments in the state and federal policy landscape.

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    What We Do

    To achieve a future free from nicotine addiction, we focus on behavior change and policy change that prevents addiction, supports quitting, expands cessation access, and addresses systemic inequities.

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    Outsmart Nicotine: Breaking the Cycle

    A new round of Outsmart Nicotine ads, released by Truth Initiative in April 2026, illuminates the cycle of nicotine addiction and withdrawal and situates the mental health impact of nicotine addiction as a reason to consider quitting. The new ads ask two essential questions: do people crave nicotine because they feel stressed? Or do they feel stressed because they crave nicotine?

    Outsmart Nicotine offers a way to break the cycle with EX Program, a free evidence-based digital quitting program developed by Truth Initiative with Mayo Clinic.