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Mapping a COVID-19 vulnerability: Areas of South and Midwest have fewer hospital beds and higher smoking rates
Alarmingly, areas of the country with high rates of smoking are also among those with lower hospital capacity.
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Seeing through Big Tobacco’s Spin
Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative research.
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Weak restrictions on flavored e-cigarettes lead to explosive menthol sales
Sales of menthol e-cigarettes increased by almost $60 million and its market share more than doubled following weak restrictions on flavored e-cigarettes.
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Research finds tobacco imagery on TV and streaming shows drives youth vaping
Truth Initiative research is the first to show the link between exposure to tobacco content in episodic content on streaming, broadcast and cable platforms a
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The harmful impact of further delays in the FDA’s e-cigarette review
Any extension should be brief, and tobacco companies cannot be allowed to use this public health emergency to continue avoiding their legal obligation.
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On the State of Racial Injustice in America
As an organization dedicated to saving lives and protecting our nation’s most vulnerable populations, Truth Initiative is committed to be agents of change.
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Why tobacco is a racial justice issue
Truth Initiative has long recognized that racism is a public health issue and found that there are major reasons why racial disparities in tobacco use persis
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Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change
Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.
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CDC Report Shows Rise in E-Cigarette Use Does Not Result in Decreases in Adult Smoking
The data tell an obvious and troubling story. E-cigarettes as currently marketed in the US serve primarily to grow the overall tobacco category.
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Truth Initiative® and Blue Shield of California Team Up to Help Millions Quit Tobacco
Through the EX Program, BSC members will have access to a personalized quit plan, live chat coaching and medication guidance from tobacco treatment specialis
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Fewer than half of young people aware of connection between vaping and COVID-19 risk
The new campaign from truth is working to change misperceptions about e-cigarette use and the risk of testing positive for COVID-19.
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16 higher education institutions pledge to go tobacco/vape-free through college program
Fourteen colleges and universities and two college systems are making a move to protect more than 241,000 students and 36,000 faculty and staff by pledging t
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