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How online cessation tools can help young adults quit smoking
Web-based interventions intended to help smokers quit can be effective and may be a viable option for connecting with young adult smokers
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How online tools to help smokers quit can go viral
Online tools to help smokers quit can be designed to make it more likely that users will share the apps and make them “go viral”
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Using pop culture to end tobacco for good
New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob
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What’s the harm in hookah? How risk misperceptions relate to rising use
People who think of hookah as less harmful than cigarettes are more likely to use it now and in the future.
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3 takeaways from the National Cancer Institute report on tobacco-related health disparities
A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.
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Our Team
![Jennifer Kreslake]()
Jennifer Kreslake
As Vice President of Truth Initiative's Schroeder Institute, Dr.
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truth campaign proven to drive down smoking rates across different demographic groups
A new Truth Initiative study found that the truth campaign has been effective and relevant for a broad audience of young people.
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FDA enforcement likely resulting in minimal impact on e-cigarette accessibility
New study finds that nearly all warning letters sent during the timeframe targeted small, online retailers, likely resulting in minimal impact on e-cigarette
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4 ways the tobacco industry is attempting to rebrand itself
Breaking down tobacco industry tactics and the conflict of interest between the tobacco industry and public health.
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How the tobacco industry uses sponsored content in major media outlets to shift public perception
The tobacco industry is taking advantage of marketing channels that are still open to them to remake their reputations by promoting their products as “safer
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Use of multiple products dominates youth tobacco patterns
E-cigarette use among youth increased between 2011 and 2014, but decreased in the last two years, leaving many wondering how e-cigarettes affect youth tobacc
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New study raises concerns that youth vaping nicotine may reverse declines in other drug use
New research provides compelling evidence that the youth e-cigarette epidemic, which is increasing overall youth tobacco use to a rate unseen in nearly two d
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