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  1. News Article News Article Research & Resources

    3 lessons from the truth® campaign: How effective branding can save lives

    Researchers who analyzed the impact of the truth campaign have provided some valuable evidence about the role of branding in influencing health behaviors.

  2. Research Article Research Article Research & Resources

    How online cessation tools can help young adults quit smoking

    Web-based interventions intended to help smokers quit can be effective and may be a viable option for connecting with young adult smokers

  3. Research Article Research Article Research & Resources

    How online tools to help smokers quit can go viral

    Online tools to help smokers quit can be designed to make it more likely that users will share the apps and make them “go viral”

  4. Research Article Research Article Research & Resources

    Vaping advocates promote false claims on Twitter about COVID-19 and e-cigarettes

    Vaping advocates on Twitter promoted false claims about the ability of tobacco, nicotine, or vaping to treat or prevent COVID-19

  5. Research Article Research Article Research & Resources

    New study: 43% of underage e-cigarette users report getting their e-cigarettes from retail sources

    Many underage young people are getting e-cigarettes from retailers like vape shops, gas stations, and convenience stores

  6. Our Team

    Jennifer Kreslake

    As Vice President of Truth Initiative's Schroeder Institute, Dr.

  7. Research Article Research Article Research & Resources

    Misplaced trust in tobacco companies tied to nearly doubled odds of vaping in young people

    New study shows young people had nearly twice the odds of using e-cigarettes if they thought that tobacco companies don’t want young people to try vaping so

  8. Research Article Research Article Research & Resources

    Using pop culture to end tobacco for good

    New research is proving the effectiveness of leveraging televised pop culture events to premiere ads that drive extended conversation around the topic of tob

  9. Research Article Research Article Research & Resources

    What’s the harm in hookah? How risk misperceptions relate to rising use

    People who think of hookah as less harmful than cigarettes are more likely to use it now and in the future.

  10. News Article News Article Research & Resources

    3 takeaways from the National Cancer Institute report on tobacco-related health disparities

    A new National Cancer Institute report highlights how tobacco use is highly concentrated among certain population groups.

  11. Research Article Research Article Research & Resources

    Misperceptions about nicotine may interfere with quitting vaping

    Health misinformation, including false information about nicotine, has been rampant during the COVID-19 pandemic and is reaching young adult e-cigarette user

  12. Research Article Research Article Research & Resources

    Mailed tobacco ads rely on price discounts and youth-appealing themes

    Tobacco companies continue to appeal to price-sensitive and vulnerable populations through a marketing channel that is largely hidden from view.