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“The Bear” season 3’s best guest star? NRT gum
Main character Carmen “Carmy” Berzatto — played by Jeremy Allen White — was often shown smoking, but the latest season finds him quitting with the help of NR
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Nearly 1 in 5 adults used tobacco regularly in 2020
The prevalence of cigarette use – by far the most popular tobacco product among adults – emphasizes the need for the federal government to follow through on
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Truth Initiative Names Initiative as Media Agency of Record
Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has
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Nicotine and the young brain
Nicotine is harmful to developing brains and its use during adolescence can disrupt the formation of brain circuits that control attention, learning, and sus
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“Abbott Elementary” highlights truth campaign, educators’ role in preventing youth tobacco use
Three suggestions for how best to address student tobacco use at school, informed by the staff and students of Abbott Elementary.
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truth debunks myth that vaping nicotine relieves stress
The new Breath of Stress Air effort busts the fantasy that vaping nicotine is a stress reliever and calls the tobacco industry out for promoting e-cigarettes
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EX Program by Truth Initiative leans into digital health boom to increase access for tobacco users, leading to record growth
The EX Program broke important new ground in 2021, with sharp increases in both new clients and enhancements to its enterprise tobacco cessation solution for
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Menthol: Facts, stats and regulations
Menthol makes cigarettes and other tobacco products easier to smoke — and harder to quit.
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Nashville Bar Owner Breaks Free from Nicotine Addiction and Hopes to Inspire Others
John, a Nashville bar owner who quit smoking with support from the EX Program, has smoked for more than 15 years.
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How would smokers respond to cigarettes with less nicotine?
62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.
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Fast Company recognitions underline why youth tobacco prevention is more important than ever
Fast Company recognitions underscore that making tobacco use a thing of the past is an urgent issue for 2020. Here are 11 reasons why.
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New study: Training educators on school e-cigarette policies critical for youth vaping prevention
Newly published research highlights the importance of instituting school e-cigarette policies and trainings to help curb the crisis.
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