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Expanding our mission with an opioid education and prevention campaign

Truth Initiative is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and prevention truth campa

Kicking off Black History Month with our first #NoMentholMonday

Today marks the beginning of America’s 40th Black History Month.

Truth Initiative announces results from first study to show relationship between anti-vaping campaign awareness and reduced e-cigarette use among young people

A new study found that higher awareness of the “It’s Messing with Our Heads” public education effort from truth led to significantly lower e-cigarette use am

Our History

Our mission

At Truth Initiative, we are committed to a future free from lifelong addiction, fostering healthier lives and a more resilient nation. Our mission is clear: prevent youth and young adult nicotine addiction and empower quitting for all.

Our Impact

At Truth Initiative, we create meaningful change at both the population and individual levels. With our research-driven approach to behavior change and policy change, we prevent addiction, increase quitting, reduce nicotine dependence, and expand cessation access. By addressing systemic challenges and empowering individuals, we achieve transformative public health impact.

Join Our Team

At Truth Initiative, our programs make a difference that save lives and our people bring our programs to life. If you're searching for a fulfilling career and striving to make an impact in the world, whether you're an experienced leader in your field or at the start of your career, take a moment to review our open positions and consider joining our team.

Our top issues

In our fight to prevent youth and young adult nicotine addiction and empower quitting, we focus on the issues that matter most. To identify these priorities, we constantly monitor, investigate and analyze the latest topics and trends in commercial tobacco and substance use. These are our top issues.

Breath of Stress Air is calling a vape what it truly is

Breath of Stress Air expands the latest campaign from truth, It’s Messing with Our Heads, which exposed nicotine’s role as a contributor to the worsening you

Depression Stick! is fake but vaping’s contribution to the youth mental health crisis is real

“It’s Messing with Our Heads” reveals important information about nicotine’s impact on mental wellbeing and more.

Tobacco industry allies launch outrageous attack on FDA efforts to protect kids, save lives

This attack is an orchestrated effort by the tobacco industry and its political allies to protect the industry’s profits at the expense of our nation’s child

On the State of Racial Injustice in America

As an organization dedicated to saving lives and protecting our nation’s most vulnerable populations, Truth Initiative is committed to be agents of change.