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  1. Report Report Research & Resources

    Local restrictions on flavored tobacco and e-cigarette products

    This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.

  2. Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support

    The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.

  3. Report Report Research & Resources

    Tobacco in Films: 2024

    This report examines the presence of tobacco imagery in the top 2024 box office films, highlighting an increase in tobacco use portrayals compared to 2023.

  4. Research Article Research Article Research & Resources

    New report finds more than half of top films in 2024 featured tobacco imagery

    Over half (51%) of the top 152 box office films released in 2024 contained depictions of tobacco, up from 41% in 2023

  5. Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens

    New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.

  6. News Article News Article Research & Resources

    Tobacco’s harmful impact on Hispanic and Latino Americans

    Tobacco companies have a history of targeting Hispanic and Latino Americans.

  7. Tobacco’s Recurring Role in Award-Nominated Television Threatens to Undermine Youth Prevention Gains

    Several Emmy-nominated shows feature tobacco imagery, threatening to re-normalize nicotine use among young audiences.

  8. Report Report Research & Resources

    Discipline Is Not the Answer: Better Approaches to On-campus Student Tobacco Use

    As schools develop or revamp and modernize their smoke- or tobacco-free policies, we get many questions about what schools should do when students violate th

  9. Truth Initiative Names Initiative as Media Agency of Record

    Truth Initiative, a national public health organization dedicated to preventing youth and young adult nicotine addiction and empowering quitting for all, has

  10. News Article News Article Research & Resources

    For people quitting nicotine, on-screen tobacco use can put a quit attempt at risk

    Research shows that on-screen tobacco imagery can make young people more likely to smoke and vape – but it may also hinder quit attempts for people of all ag

  11. Leading Health Groups Urge FDA to Stop Major Tobacco Companies from Illegally Marketing New Products Without Authorization

    The health groups’ letter reinforces that these companies are aware of the law, but are choosing to flagrantly violate it.

  12. As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources

    As Quitting Nicotine Trends on Social Media, truth® Supports Young People With Free Tools and Resources