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  1. Truth Initiative Kicks Off Celebration Bowl Partnership Spotlighting Tobacco’s Impact on Black Communities and Connects Fans with Quit Support

    The Celebration Bowl marks a moment to honor Black culture, empower Black communities, and reclaim Black health.

  2. Research Article Research Article Research & Resources

    Vaping curriculum by Truth Initiative increases student knowledge about e-cigarettes

    An online course about the dangers of using e-cigarettes significantly increased e-cigarette knowledge among middle and high school participants, according t

  3. Truth Initiative Statement on FDA’s Authorization of JUUL Products

    Continued vigilance must include strong post-market surveillance, regular reviews of marketing practices, and swift enforcement against any violations.

  4. News Article News Article Research & Resources

    Truth Initiative awards grants to 15 colleges and universities to help campuses quit nicotine

    Truth Initiative has announced the recipients of 15 grants awarded to colleges and universities across the nation

  5. Truth Initiative Chief Financial & Investment Officer Anthony O’Toole to Retire After 25 Years of Distinguished Leadership

    “Tony has been a steady and invaluable presence over the past 25 years,” said Kathy Crosby, CEO and President of Truth Initiative.

  6. Truth Initiative Backs Arizona AG in Bold Action to Protect Youth from Illegal Nicotine Sales

    Arizona Attorney General Kris Mayes’ crackdown on two stores selling tobacco and nicotine products to minors is both bold and necessary.

  7. Announcing EX Program Go from Truth Initiative: A Scalable Digital Tobacco Cessation Solution for Small to Mid-Sized Employers

    EX Program Go is built on the same clinically-backed foundation as EX Program for large employers, health plans, and public health organizations.

  8. Truth Initiative Names Gary Tang Chief Financial and Investment Officer

    Truth Initiative announced the appointment of Gary Tang as Chief Financial and Investment Officer.

  9. Tobacco Imagery in Movies Surged in 2024, Exposing Millions of Young People to Smoking and Vaping on Screens

    New report finds more than half of top 2024 films featured tobacco imagery, continuing a troubling rise that threatens youth prevention and quitting efforts.

  10. Truth Initiative and Blip Join Forces to Make Quitting Nicotine Easier for Young Adults

    New Partnership Combines Proven-Effective Behavioral Program with Emerging Nicotine Replacement Therapy Solution

  11. News Article News Article Research & Resources

    Following a decade of impact, the Truth Initiative College Program empowers students, faculty, and staff to quit nicotine

    Since 2015, the Truth Initiative College Program has provided funding to over 235 colleges and universities to support the adoption of tobacco/nicotine-free

  12. Statement from Truth Initiative CEO and President Kathy Crosby on the Appointment of Dr. Brian King as Executive Vice President of U.S. Programs at the Campaign for Tobacco-Free Kids

    We congratulate the Campaign for Tobacco-Free Kids on the appointment of Dr. Brian King as Executive Vice President of U.S. Programs.